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Independent Research Group Names Cardlytics A Best in Class Provider in Four Categories of Card Loyalty Technology Report

6 Minute Read

Cardlytics, the pioneer of Card-Linked Marketing, announced today that its Transaction-Driven™ Marketing solution received a Best-in-Class distinction in a CEB TowerGroup report after an evaluation of card loyalty technology vendors. The CEB TowerGroup analyst cited Cardlytics’ flexible interface, abundant security and control options, and robust operational metrics as key reasons for naming the provider a Best-in-Class offering in all four categories, including Customer Interface, Management & Operations, Security & Control and Enterprise Support.Through quantitative and qualitative analysis, CEB TowerGroup’s report provides a customer-driven, transparent and unbiased review of technology, designed to drive informed business decisions. The CEB TowerGroup analyst report identified vendors based on expert opinion, product maturity, size of installations and technological innovation.“Cardlytics’ recognition as a best-in-class technology provider further validates our product’s merits within the card loyalty industry,” said Scott Grimes, CEO of Cardlytics. “Large scale adoption of sophisticated marketing and analytics platforms based on bank transaction data is providing banks with a proven consumer engagement and retention tool as well as a new revenue channel. As more financial institutions look to card loyalty technology this report will be instrumental in helping them design thorough requirements criteria.”Financial institutions increase customer loyalty and activity through a simple program managed by Cardlytics that delivers significantly greater consumer engagement and advertiser return on investment than traditional online and off-line media.

  • Increase card usage
  • 4% increase in the average number of trips (transactions) from customers who have redeemed
  • 4% increase in the average monthly spend from customers who have redeemed
  • Increase in online banking usage 16% improvement in the total number of logins for customers who activated an offer

“As financial service executives evaluate new IT products to support their business needs, many are overwhelmed by the volume of technologies available,” said CEB TowerGroup executive director Aaron Kissel. “CEB TowerGroup analysts are uniquely qualified to evaluate such a broad range of financial services technology tools and to help financial institutions navigate the increasingly complex landscape.”

Cardlytics Introduces Platform Solutions

6 Minute Read

First-party purchase data and insights can make marketing more relevant and measurable

ATLANTA, GA – Feb. 25, 2016 – Cardlytics today announced the availability of Cardlytics Platform Solutions to help marketers identify, reach and influence likely buyers at scale, and measure the sales impact of marketing campaigns using insights from purchase data.

Cardlytics Platform Solutions make the company’s first-party purchase intelligence – based on debit, credit and bill pay transactions – available through three services:

  • Cardlytics Audiences uses past purchase data to create custom audiences for campaigns across connected media, including display, mobile, video, social, email and TV.
  • Cardlytics Measurement uses actual purchase data to provide marketers with insight into the sales impact, both in-store and online, of marketing campaigns. This helps marketers measure and optimize strategies against sales without the need for complex attribution models.
  • Cardlytics Insights provide companies with a full wallet view of their customers based on their actual purchase behavior, both inside and outside of their brand. These insights enable businesses to understand customer opportunity that enables better decisions across marketing, merchandising, store operations, real estate planning, and more.

“As marketers saw the value of the insights we were able to provide from our flagship offering, Cardlytics Direct, we recognized a significant opportunity to extend the impact of our intelligence platform beyond our native banking channel,” said Lynne Laube, COO and President, Cardlytics. “Cardlytics Platform Solutions utilize purchase intelligence from our partnerships with more than 1,500 financial institutions to make marketing more relevant and measurable.”

Customers can access Cardlytics Platform Solutions through the Cardlytics Gateway, a self-service dashboard, or license Cardlytics' Platform APIs as plug-ins to their own systems. This flexibility allows customers access to Cardlytics’ purchase intelligence in the way that works best for their business.

Learn more about Cardlytics Platform Solutions at bit.ly/CardlyticsMarketing.

About Cardlytics

Cardlytics uses purchase intelligence to make marketing more relevant and measurable. We partner with more than 1,500 financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, Chicago and San Francisco. Learn more at www.cardlytics.com.

Cardlytics Ranked 25th Fastest Growing Company in North America on Deloitte’s 2015 Technology Fast 500™

6 Minute Read
Cardlytics Ranked 25th Fastest Growing Company in North America on Deloitte’s 2015 Technology Fast 500™Purchase-Based Data Intelligence Platform Top Southeast Company on List

ATLANTA, GA, November 17, 2015 — Cardlytics today announced it ranked 25th on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, software, media, telecommunications, life sciences and energy tech companies in North America. Cardlytics is a purchase-based data intelligence platform that uses transaction data to make marketing more relevant and measurable.

“The past three years have been an exciting period of growth and evolution for Cardlytics. It is an honor to be recognized by Deloitte as the 25th fastest growing technology company in North America, and the fastest growing company in the Southeast,” said Scott Grimes, CEO and Co-Founder of Cardlytics. “The success we’ve had at the company is due in great part to our team, and highlights the value of using purchase data and analytics to drive smarter marketing.”

The 2015 Technology Fast 500™ honor follows a marquee year for Cardlytics, in which the company secured new partnerships with top financial institutions and global payments leaders, including MasterCard, while also strengthening its offering to marketers with more purchase data and platform analytics.

About Deloitte’s 2015 Technology Fast 500™

Deloitte’s Technology Fast 500 provides a ranking of the fastest growing technology, media, telecommunications, life sciences and energy tech companies – both public and private – in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2011 to 2014.

In order to be eligible for Technology Fast 500 recognition, companies must own proprietary intellectual property or technology that is sold to customers in products that contribute to a majority of the company's operating revenues. Companies must have base-year operating revenues of at least $50,000 USD or CD, and current-year operating revenues of at least $5 million USD or CD. Additionally, companies must be in business for a minimum of four years and be headquartered within North America.

About Cardlytics

Cardlytics® is a purchase-based data intelligence platform that makes marketing more relevant and measurable. Our patented technology measures and connects trillions in purchases to millions of consumers. We partner with major financial institutions, including Bank of America, Lloyds Banking Group and FIS, to provide Card-Linked Loyalty programs, which deliver savings to customers and revenue to banks, securely and without any personally identifiable information ever leaving the bank. Our view into consumer spending, and purchase-based targeting and measurement, helps thousands of companies in the US and UK connect advertising directly to in-store sales lift. Cardlytics is a private company that has raised more than $170 million from leading hedge and venture funds, private investors, and from a leading global loyalty company, Aimia. Headquartered in Atlanta, Cardlytics also has offices in London, New York, Chicago, and San Francisco. For more information, visit www.cardlytics.com.

Media Contact:

Alexis Blais (ICR Inc. for Cardlytics)

Cardlytics@icrinc.com

MasterCard and Cardlytics Partner to Deliver an Integrated Card-Linked Loyalty Program for Banks of All Sizes

6 Minute Read

PURCHASE, N.Y. & ATLANTA--(BUSINESS WIRE)--MasterCard and Cardlytics today announced an agreement to deliver targeted card-linked services to US banks of all sizes. The new partnership will match Cardlytics card-linked marketing solutions and advertising expertise with MasterCard’s bank partners and its offers and rewards platform to deliver a solution that is unsurpassed in the loyalty business.

“They are an ideal partner as we look to expanding our loyalty platform and we look forward to delivering more effective and measurable rewards for consumers.”

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Consumers continue to show a growing preference for card-linked loyalty offerings. According to Mercator Advisory Group, merchant-funded rewards drove approximately $4.7 billion in U.S. credit card purchases in 2014 and are expected to grow at an annual rate of 20% through 2020. Consumers now have the ability to receive relevant, location-based offers and rewards seamlessly through their preferred digital channel – be it a mobile device, personal computer or other form factor. With card- linked programs, the consumer simply makes a purchase with a U.S.-based debit or credit card, and the cash back reward is automatically deposited into their bank or card account or via statement credit.

MasterCard will tap into Cardlytics vast advertiser network to help its bank partners deliver compelling consumer offers both online and via mobile. Not only can this drive use of these channels, but also provides the opportunity for banks to increase card spend and usage while fostering its consumer relationships. The two companies will go to market with a joint solution providing multiple implementation options to make it easy for banks to integrate with the program quickly, regardless of their size.

“Card-linked marketing is a frictionless way for consumers to get more value from their shopping experience, and for merchants to drive more sales at a higher return on their advertising dollar,” said Christopher Bond, SVP Loyalty Solutions at MasterCard. “By partnering with Cardlytics, we can provide a proven, loyalty-driving solution to our partners in the form of a compelling offers program with high-quality advertisers, and reward consumers based on the kinds of purchases they’re making already.”

“MasterCard is an innovator and leader in serving financial institutions of all sizes,” said Lynne Laube, COO of Cardlytics. “They are an ideal partner as we look to expanding our loyalty platform and we look forward to delivering more effective and measurable rewards for consumers.”

About MasterCard

MasterCard (NYSE:MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Pioneers Blog and subscribe for the latest news on the Engagement Bureau.

About Cardlytics

Cardlytics® is a purchase-based data intelligence platform that makes all marketing better. Our patented technology measures and connects trillions in purchases to millions of consumers. We partner with major financial institutions, including Bank of America, Lloyds Banking Group and FIS, to provide Card-Linked Loyalty programs, which deliver significant savings to customers and revenue to banks, securely and without any personally identifiable information ever leaving the bank. Our view into consumer spending, and purchase-based targeting and measurement, helps thousands of companies in the US and UK connect advertising directly to in-store sales lift. Cardlytics is a private company that has raised more than $170 million from leading hedge and venture funds, private investors, and from the world’s leading loyalty company, Aimia. Headquartered in Atlanta, Cardlytics has offices in London, New York, Chicago, and San Francisco. For more information, visit www.cardlytics.com.

Media Contact:

For MasterCard
Sarah Ely, 914-249-6714
Sarah_Ely@mastercard.com
or
For Cardlytics
Dani Cushion, 410-271-5511
dcushion@cardlytics.com

Cardlytics Named to the 34th Annual Inc. 5000 List of America’s Fastest-Growing Private Companies

6 Minute Read
Ranked No. 88 overall, and No. 12 in the Advertising & Marketing category

ATLANTA, August 13, 2015 – Cardlytics, a purchase-based data intelligence platform that makes all advertising better, today announced that it has been named to the 2015 Inc. 5000, an exclusive ranking of the nation's fastest-growing private companies from Inc. magazine. Cardlytics was recognized as one of the top 100 companies, ranked No. 88 overall, and No. 12 in the Advertising & Marketing category.

The list represents the most comprehensive look at the most important segment of the economy—America’s independent entrepreneurs. Cardlytics shares this elite recognition with other industry leaders that gained early exposure as members of the Inc. 5000, including Yelp, Pandora, Timberland, Dell, Domino’s Pizza, LinkedIn and Zillow.

“We are proud to be recognized on the Inc. 5000 as one of the top 100 companies, and the fastest-growing $50m+ advertising and marketing company in Georgia,” said Scott Grimes, CEO of Cardlytics. “This growth is a testament to our team, and the value of using purchase data to make smarter business decisions.”

The 2015 Inc. 5000, unveiled online at Inc.com and with the top 500 companies featured in the September issue of Inc. (available on newsstands August 18 to September 22), is the most competitive crop in the list’s history. Complete results can be found at www.inc.com/inc5000.

"The story of this year’s Inc. 5000 is the story of great leadership. In an incredibly competitive business landscape, it takes something extraordinary to take your company to the top,” says Inc. President and Editor-In-Chief Eric Schurenberg. “You have to remember that the average company on the Inc. 5000 grew nearly six-fold since 2012. Business owners don’t achieve that kind of success by accident."

About Cardlytics
Cardlytics® is a purchase-based data intelligence platform that makes all advertising better. Our patented technology measures and connects trillions in purchases to millions of consumers. We partner with major financial institutions, including Bank of America, Lloyds Banking Group and FIS, to provide Card-Linked Loyalty programs, which deliver significant savings to customers and revenue to banks, securely and without any personally identifiable information ever leaving the bank. Our view into consumer spending, and purchase-based targeting and measurement, helps thousands of companies in the US and UK connect advertising directly to in-store sales lift. Cardlytics is a private company that has raised more than $170 million from leading hedge and venture funds, private investors, and from the world’s leading loyalty company, Aimia. Headquartered in Atlanta, Cardlytics has offices in London, New York, Chicago, and San Francisco. For more information, visit www.cardlytics.com.

Cardlytics Media Contact:
Gabriella Perez-Silva
gaby@bospar.com
714-369-2920

 

More about Inc. and the Inc. 500|5000

Methodology
The 2015 Inc. 5000 is ranked according to percentage revenue growth when comparing 2011 to 2014. To qualify, companies must have been founded and generating revenue by March 31, 2011. They had to be U.S.-based, privately held, for profit, and independent--not subsidiaries or divisions of other companies--as of December 31, 2014. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2011 is $100,000; the minimum for 2014 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.'s September issue. They represent the top tier of the Inc. 5000, which can be found at http://www.inc.com/5000.

About Inc. Media:
Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today's innovative company builders. Winner of the National Magazine Award for General Excellence in both 2014 and 2012. Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 13,000,000 today. For more information, visit www.inc.com.

The Inc. 500|5000 is a list of the fastest-growing private companies in the nation. Started in 1982, this prestigious list of the nation's most successful private companies has become the hallmark of entrepreneurial success. The Inc. 5000 Conference & Awards Ceremony is an annual event that celebrates their remarkable achievements. The event also offers informative workshops, celebrated keynote speakers, and evening functions.

For more information on Inc. and the Inc. 5000 Conference, visit http://www.inc.com/.

For more information contact:
Inc. Media
Drew Kerr
212-849-8250
drew@four-corners.com

Cardlytics Study: Majority of Americans Want Card-Linked Marketing

6 Minute Read

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Consumers stretch budgets with Card-Linked Marketing for Mother’s Day, Christmas, Hanukkah and birthdays

ATLANTA—April 29, 2015—Cardlytics®, the data and advertising company that pioneered the global Card-Linked Marketing industry, today announced the results of its 2015 Card-Linked Marketing Consumer Sentiment Study. The independent, third-party study of over 2,000 Americans with the Harris Poll determined how a majority of Americans are embracing Card-Linked Marketing, the practice of using purchase data to deliver relevant ads to consumers through their mobile and online banking applications.

Almost two thirds (64 percent) of Americans believe Card-Linked Marketing would be helpful to them, with more than half believing it would help them stretch their money a bit further (51 percent). Three in ten say it would give them new choices on where to shop (32%), would let them shop their favorite brands/retailers even more (31%) and give them the opportunity to make purchases they’ve been saving for.

Consumers Use Card-Linked Marketing to Help with Special Occasions

When it comes to whether or not Americans would use Card-Linked Marketing during holidays or special events, 83 percent of Americans who use online or mobile baking reveal that they would be likely to use it, with more than half saying it would be most helpful during Christmas/Hanukkah or birthdays (55 percent). Other top choices include:

  • Vacation – 49 percent
  • Mother’s Day – 33 percent
  • Anniversaries – 30 percent
  • Family Outing or Valentine’s Day – 27 percent each
  • Date Night – 25 percent

Among those who use Card-Linked Marketing to help with a holiday or special occasion, women admitted to being more likely to use it (86 percent) than men (79 percent).

Moms Get Spoiled On Mother’s Day

Of those who use mobile or online banking applications, three in four (76 percent) say they would use a Card-Linked Marketing offer they received for Mother’s Day. Almost half (41 percent) would use it to buy something special for mom, and one quarter (25 percent) would use the special offer to buy mom something extra, in addition to her Mother’s Day gift.

Three in ten (29 percent) would use the offer to purchase something for someone else, like a mother-in-law or their wife, while nearly a quarter (24 percent) would use the special offer to get something for themselves.

“Very rarely do you get a majority of Americans saying they want any kind of marketing, but in the case of card-linked marketing, it is clearly a win-win-win,” said Kasey Byrne, Senior Marketing Advisor for Cardlytics. “Consumers see Card-Linked Marketing as a valuable service from their bank that helps them save on the things they buy every day. Retailers, restaurants and brands see Card-Linked Marketing as a new, highly effective digital media channel. Banks use Card-Linked Marketing to deliver improved customer engagement, loyalty, bank card usage and spending.”

Cardlytics is the pioneer and leader in Card-Linked Marketing, and through partnerships with thousands of banks, the patented Cardlytics advertising platform places targeted advertising from hundreds of national brands and thousands of regional brands to reach millions of consumers through their online and mobile banking statements.

Survey Methodology:

This survey was conducted online within the United States by Harris Poll on behalf of Cardlytics from April 14-16, 2015 among 2,055 adults ages 18 and older, of which 1,478 use mobile or online banking applications. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact press@cardlytics.com

About Cardlytics

Cardlytics® is a data analytics and digital advertising company that makes all advertising better. Our patented technology measures and connects trillions in retail purchases to millions of individual consumers, served via our unique ad platform. We partner with major financial institutions, including Bank of America, Lloyds Banking Group and FIS, allowing insight into consumer purchases across all categories and geographies, securely and without any personally identifiable information ever leaving the bank. This whole-wallet perspective on consumer spending helps advertisers reach millions of customers with highly relevant campaigns across all digital media –display, mobile, video, social and email – and precisely measure results. Thousands of brands, retailers and restaurants in the US and the UK are using the Cardlytics product suite to drive billions of impressions and connect online advertising directly to in-store sales lift. Cardlytics is a private company that has raised nearly $170 million from leading hedge and venture funds, private investors, and from the world’s leading loyalty company, Aimia. Headquartered in Atlanta, Cardlytics has offices in London, New York and San Francisco. Follow us on LinkedIn and Twitter.

Media Contact
Corporate Marketing
Carla McMorris
cmcmorris@cardlytics.com
1 888 798 5802

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New report from Cardlytics reveals three major trends shaping the Back to School season

6 Minute Read

ATLANTA, August 6, 2015 – Cardlytics, the company that pioneered the global Card-Linked Marketing industry, has just released a new report highlighting three emerging trends that will significantly impact retailers in the current Back to School (B2S) shopping season. 

Good news for businesses, the report found that the second largest shopping season of the year is growing in popularity with consumers. Consumer spend data from 125 major retailers shows that in 2014, Back to School spending during the six weeks from mid-July to late August increased 3.04% year over year. Though there is more opportunity than ever before, retailers should take special note of some key trends in Back to School consumer spending:

  • More frequent shopping trips, not transaction sizes, drive growth for Back to School retail sales
  • Specialty retailers see the biggest share gains during this period–one category saw over a 600% increase in spend
  • Consumers make Back to School purchases for a longer period of time online versus brick-and-mortar stores, even after school officially starts

“What we’ve found is that Back to School drives more spend and more trips to more stores across several categories,” said Dani Cushion, CMO of Cardlytics. “As a result, we recommend that retailers across the board prepare for Back to School as a distinct shopping event in both their media and in-store efforts.”About CardlyticsCardlytics® is a data analytics and digital advertising company that makes all advertising better. Our patented technology measures and connects trillions in retail purchases to millions of individual consumers, served via our unique ad platform. We partner with major financial institutions, including Bank of America, Lloyds Banking Group and FIS, allowing insight into consumer purchases across all categories and geographies, securely and without any personally identifiable information ever leaving the bank. This whole-wallet perspective on consumer spending helps advertisers reach millions of customers with highly relevant campaigns across all digital media –display, mobile, video, social and email – and precisely measure results. Thousands of brands, retailers and restaurants in the US and the UK are using the Cardlytics product suite to drive billions of impressions and connect online advertising directly to in-store sales lift. Cardlytics is a private company that has raised nearly $170 million from leading hedge and venture funds, private investors, and from the world’s leading loyalty company, Aimia. Headquartered in Atlanta, Cardlytics has offices in London, New York, Chicago, and San Francisco.

Cardlytics Names Dani Cushion Chief Marketing Officer

6 Minute Read
Seasoned global professional brings mobile marketing expertise

ATLANTA--(BUSINESS WIRE)--Cardlytics, the data and advertising company that pioneered and leads the global Card-Linked Marketing industry, today announced the appointment of Dani Cushion as the company’s Chief Marketing Officer. As CMO, Cushion will oversee global marketing and communications at Cardlytics, including elevating the Cardlytics brand, leveraging all channels that target B2B marketers and advertisers, and positioning the company to reflect all of its products and offerings.

 

“Cardlytics is answering questions no one else can, and through our view into consumer purchase data, we have an incredible opportunity to create a step-change in the market”

With more than 15 years of industry experience, Cushion is an expert at creating global marketing programs for top-tier companies. Prior to joining Cardlytics, Cushion worked with mobile ad platform Millennial Media, most recently as senior vice president of global marketing & communications, where she was instrumental in building a marketing team, bringing the company through its IPO, and repositioning the company after the acquisitions of Jumptap and Nexage. Previously, Cushion oversaw partnership marketing at Sirius XM, promoting the company’s major media partnerships, including MLB, NHL, Oprah, and dozens of other properties. She began her career in sports marketing & media at Major League Soccer, Swiss-based ISL, and Omnicom agency Millsport/The Marketing Arm.

“Dani has helped articulate and drive mobile advertising technology, making her an ideal partner for helping take Cardlytics to our logical next level,” said Scott Grimes, CEO and Co-founder of Cardlytics. “Her deep media experience will help us communicate what makes us unique to marketers everywhere.”

“Cardlytics is answering questions no one else can, and through our view into consumer purchase data, we have an incredible opportunity to create a step-change in the market,” said Dani Cushion, CMO of Cardlytics. “Scott Grimes and Lynne Laube have built an amazing culture here, with a great idea at its foundation, and grown through hard work and a fun, innovative mindset. I’m thrilled to join this amazing team and tell our story.”

Cushion attended Lehigh University in Bethlehem, PA, with a Bachelor’s degree in Marketing, and minors in Economics and Philosophy. She will be based at Cardlytics headquarters in Atlanta, Georgia.

About Cardlytics
Cardlytics® is a data analytics and digital advertising company that makes all advertising better. Its patented technology measures and connects trillions in purchases to millions of individual consumers, served via a unique ad platform. Cardlytics partners with major financial institutions, including Bank of America, Lloyds Banking Group and FIS, allowing insight into consumer purchases across all categories and geographies, securely and without any personally identifiable information ever leaving the bank. This whole-wallet perspective on consumer spending helps advertisers reach millions of customers with highly relevant campaigns across all digital media – display, mobile, video, social and email – and precisely measure actual online and offline spend results. Thousands of brands, retailers and restaurants in the US and the UK are using the Cardlytics product suite to drive billions of impressions and connect online advertising directly to in-store sales lift. Cardlytics is a private company that has raised nearly $170 million from leading hedge and venture funds, private investors, and from the world’s leading loyalty company, Aimia. Headquartered in Atlanta, Cardlytics has offices in London, New York, Chicago, and San Francisco. Follow us on LinkedIn and Twitter.

Media Contact
Gabriella Perez-Silva, 714-369-2920
gaby@bospar.com

Cardlytics® Moves Corporate Headquarters to Ponce City Market

6 Minute Read

ATLANTA--(BUSINESS WIRE)--Cardlytics®, the data and advertising company that pioneered the global Card-Linked Marketing industry, announced today that it has moved its corporate headquarters to Ponce City Market in midtown Atlanta. Coming closely on the heels of Cardlytics’ $70 million round of financing in October of 2014, the move consolidates the company’s four Atlanta-based offices under one roof in more than 75,000 square feet in the historic site. Cardlytics will join Twitter, MailChimp and other technology companies currently located at the Ponce City Market space.

“It’s also energizing to move into a space with other forward-thinking employers, like Twitter, MailChimp, athenahealth and HowStuffWorks.”

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“These are exciting times for Cardlytics,” said Scott Grimes, CEO of Cardlytics, who co-founded the company with Cardlytics President and COO Lynne Laube. “Demand for our advertising platform is booming. We needed more space to expand all facets of our business, from data analytics to product development to strategic partnerships.”

Cardlytics began in Atlanta in 2008, and its founders were committed to staying in the city from the start. Cardlytics has more than 250 employees, and the company plans to grow past 300 within the year. The new office space, designed by the architectural firm Smith Dalia, will support the majority of their employees. Other employees currently work from three other offices in New York, San Francisco and London and in other parts of the U.S.

”For a growing company like Cardlytics, consolidating all of our Atlanta employees in one space at Ponce City Market will create a powerful, creative community, allowing for better teamwork, collaboration and productivity,” said Jim Morgan, CFO of Cardlytics. “It’s also energizing to move into a space with other forward-thinking employers, like Twitter, MailChimp, athenahealth and HowStuffWorks.”

Cardlytics will join many other businesses, retailers and restaurants in the renovated Sears, Roebuck & Company building, which was established in 1926 in the Old Fourth Ward neighborhood of Atlanta.

About Cardlytics

Cardlytics® is a data analytics and digital advertising company that makes all advertising better. Our patented technology measures and connects trillions in retail purchases to millions of individual consumers, served via our unique ad platform. We are the leading data monetization partner for financial institutions, including Bank of America, Lloyds Banking Group and FIS, allowing insight into consumer purchases across all categories and geographies, securely and without any personally identifiable information ever leaving the bank. This whole-wallet perspective on consumer spending helps advertisers reach millions of customers with highly relevant campaigns across all digital media –display, mobile, video, social and email – and precisely measure results. Thousands of brands, retailers and restaurants in the US and the UK are using the Cardlytics product suite –Cardlytics Connect™, Cardlytics Insight™ and Cardlytics Lift™ –to drive billions of impressions and connect online advertising directly to in-store sales lift. Cardlytics is a private company that has raised nearly $170 million from leading hedge and venture funds, private investors, and from the world’s leading loyalty company, Aimia. Headquartered in Atlanta, Cardlytics has offices in London, New York and San Francisco. Follow us on LinkedIn and Twitter.

Media Contacts

Grayling
Sara Black, 213-618-1501
sara.black@grayling.com

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