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Figures show that Rugby World Cup proved a boon for leisure and travel industries

Findings also highlight rugby fans’ most-loved brands

19 November 2015: Spending in the leisure industry increased significantly during the Rugby World Cup (RWC), new data released today has shown. Trains and cab services also benefited from the tournament, which was the most watched in World Cup history according to organisers.

Spending on restaurants and takeaways increased by 17% in the seven-week period during the RWC, compared with the previous seven weeks. Curry houses and Chinese restaurants led the way, with spending surging by 33% and 30% respectively.

Among rugby fans (measured as those either spending money on RWC tickets or merchandise, or with individual rugby clubs) there was an even greater increase (21%) in spending on restaurants and takeaways. Meanwhile spending in pubs, which does not include those specialising in food, leapt by 7% among rugby fans.

Rail services saw spend increase by 5%, while spending on taxi and chauffeur services increased by 15%. Rugby fans led the way with taxi and chauffer services, increasing their spend by 25%. Spending on the fashion industry saw a slight increase, rising by 4% in the period.

The findings come from Cardlytics, an advertising and technology company specialising in card-linked marketing, which has tracked the spending behaviour of 1.6 million banking customers to analyse shopping habits during the Rugby World Cup.

Jill Dougan, UK Managing Director of Cardlytics, said: “These findings show the impact big calendar events can have on consumer spending. With more people eating out and looking to spend money, there’s a huge opportunity for brands, particularly those that resonate with the event’s audience, to engage with customers.”

The findings also shed light on the brands loved by rugby fans:

In fashion, City suit shops were among the most popular stores for rugby fans:
Rugby fans are over 7x more likely to shop at Thomas Pink than the average shopper; over 5x more likely to shop at TM Lewin and more than 5x more likely to buy from Charles Tyrwhitt
Other fashion brands ranked highly include Gant (5x), Banana Republic (4x), Barbour (4x) and Jack Wills (4x)
Sports brands are also hugely popular among rugby fans. They are 22x more likely to shop at Canterbury of New Zealand and just under 9x more likely to spend at Under Armour
For grocery, rugby fans favour Waitrose, which is 3x more likely to receive custom from the group. Online and convenience is popular too, with Ocado (2.5x), Co-operative Food (2x) and Sainsbury’s Online (2x) also performing well.
When eating out, the likes of The Hawksmoor (6x) and Gaucho (5x) rank highly, followed by Cote and Browns (both 4x). Meanwhile, the West Cornwall Pasty Company leads the way among quick service restaurants (4x), followed by Crussh (4x).

*Cardlytics does not have access to any personally-identifiable information such as name, age, gender, address etc. All customer level data remains behind bank firewalls.

**Based on a sample displaying close-to-median spend and removing any socio-economic bias related to discretionary income

Notes to editors

The figures are based on the spending data of 1.6 million UK bank consumers. Spend was tracked during the seven-week period before and during the Rugby World Cup. Adjustments were made to the seven-week period before the Rugby World Cup to account for the change in spending patterns brought by the bank holiday.

Rugby fans are identified as those who have either spent money on Rugby World Cup tickets or made purchases in Rugby World Cup shops or with individual rugby clubs.

About Cardlytics

Cardlytics is an advertising & technology company and the leader and pioneer in Card-Linked Marketing. Through partnerships with nearly 400 financial institutions, including Bank of America, Lloyds Banking Group, Santander and many others, the company has insight into consumer purchase behaviour, capturing spending across all stores and categories. Cardlytics’ patented technology allows advertisers to make a direct connection to millions of active buyers through multiple digital platforms, including their online banking and mobile banking applications. Cardlytics is headquartered in Atlanta, with offices in London, New York and San Francisco. The company is funded by leading investors in Boston and Silicon Valley, as well as a strategic investment from the world’s leading loyalty company, Aimia.

Media Contacts

Headland Consultancy

Tom James

+44 207 367 5240

Jessica Vallance

+44 207 367 5247

Cardlytics Releases Holiday Consumer Spending Report

Last-Minute Shopping is on the Rise & Black Friday Spending is Shrinking

ATLANTA, November 20, 2015 – Cardlytics, a purchase-based data intelligence platform, has released a new report revealing key consumer shopping trends for the upcoming holiday season. The report incorporates transaction history data from millions of U.S. consumers to provide retailers with unique insights as they prepare for the increasingly competitive selling season.The extensive study found that American consumers are procrastinating more than ever with their holiday shopping. In the final week before Christmas 2014, consumers spent 12.2 percent more overall and 26.6 percent more online when compared to the same week in 2013.As more U.S. holiday shoppers take advantage of reliable shipping and last-minute sales, Black Friday spending is shrinking. Black Friday 2014 dropped in share of holiday spend by 0.8 percentage points whereas the week before Christmas increased by 2.0 percentage points.Using insights drawn from bank transaction data, Cardlytics segments shoppers into four distinct profiles for retailers to take special note of:

Early Birds - The smallest segment of holiday shoppers, Early Birds make up 17 percent, shopping from October 30 to November 19, sacrificing deals for a greater degree of efficiency. The Early Birds generally spend the least every year, but have the highest average individual transaction size at $74.76.
Black Friday Deal Hunters - Making up the second largest segment, Black Friday Deal Hunters account for 26 percent of holiday shoppers, as they hunt from November 20 to December 10 and are most willing to splurge on great door buster promotions. With the average transaction reaching $67.95, Black Friday Deal Hunters jump on Black Friday deals and are most easily drawn by attractive promotions.
Last-Minute Shoppers – The largest holiday shopping segment is the Last-Minute Shoppers, a group of consumers who make up 36 percent of total holiday shoppers and do their gift buying between December 11 and December 31, but spend more than their counterparts by visiting stores more frequently as the holiday deadline looms. Last-Minute Shoppers contribute to 34 percent of overall holiday spending, with an average transaction of $64.34.
Slow and Steady – Comprised of 21 percent of holiday shoppers, the Slow and Steady consumers shop consistently throughout the season, taking advantage of deals as they arise. As patient comparison shoppers, these consumers are willing to purchase from a wider variety of distinct retailers. With an average transaction size of $58.18, these shoppers hold 26 percent of the yearly spend.

“As more consumers spend their holiday budgets closer to Christmas, the challenge for retailers is to engage shoppers at every opportunity,” said Dani Cushion, Chief Marketing Officer, Cardlytics. “Retailers should plan accordingly and adjust their strategy to offer variety in their deals, specifically targeted to each shopper profile throughout the holiday season.”About CardlyticsCardlytics® is a purchase-based data intelligence platform that makes marketing more relevant and measurable. Our patented technology measures and connects trillions in purchases to millions of consumers. We partner with major financial institutions, including Bank of America, Lloyds Banking Group and FIS, to provide Card-Linked Loyalty programs, which deliver savings to customers and revenue to banks, securely and without any personally identifiable information ever leaving the bank. Our view into consumer spending, and purchase-based targeting and measurement, helps thousands of companies in the US and UK connect advertising directly to in-store sales lift. Cardlytics is a private company that has raised more than $170 million from leading hedge and venture funds, private investors, and from a leading global loyalty company, Aimia. Headquartered in Atlanta, Cardlytics also has offices in London, New York, Chicago, and San Francisco. For more information, visit www.cardlytics.com.Media Contact:Alexis Blais (ICR Inc. for Cardlytics)Cardlytics@icrinc.com

Increasingly fitness-focused Brits cause surge in gym spending

Figures show that gym spending has knock-on effect on other industries

17 August 2015: Spending on gym memberships has increased by 44% in the last year, according to new data released today. This is being felt across the industry, with all gym categories benefitting from the increase.

Budget gyms experienced the most significant rise in spending, with an increase of 66% compared with the last year. Mid and top-tier gyms are also seeing results, with spending rises of 22% and 14% respectively.

There is also evidence that increased gym spending is having a knock-on effect on wider spending. Other UK retailers, particularly in the grocery, fashion and food sectors, are feeling the benefits of fitness-conscious consumers.

The findings come from Cardlytics, an advertising and technology company specialising in card-linked marketing, which has tracked the spending behaviour of 5.5 million UK bank customers* to analyse gym members’ shopping habits. As part of this, it has looked into the spending behaviour of gym-goers in the eight weeks prior to them joining a gym, and the first eight weeks of their membership.

The findings paint a picture of a nation of increased numbers of gym-goers, who are in turn spending more money across the board.

At specialty health stores, spending among gym-goers jumps 55% in the two weeks prior to them starting their membership, while shopping at sporting goods stores rises by 96%.

Spending on eating out steadily increases by 27% in the eight weeks leading up to a gym membership beginning, and remains higher by 15% during the first eight weeks of consumers becoming active. In their first week of active gym membership, consumers spend 34% more at fashion retailers. Supermarkets also see uplift, with an 11% increase in spending.

Jill Dougan, Managing Director of Cardlytics, said: “This data shows that British consumers aren’t the only ones improving their figures, as UK retailers across the country benefit from a focus on fitness. A gym membership can lead to higher levels of spending across the board on social activities, new clothes and healthier products.”

Cardlytics’ data shows that gym users are more likely to spend at other retailers than non-gym users**:

Gym users spend 56% more than non-gym users on eating out, while budget gym users spend 64% than non-gym users
Budget gym users are bigger spenders on takeaway food than non-gym users, spending 32% more of their total eating out budget
Gym users are more beauty and fashion conscious: gym users spend 32% more on beauty products and 50% more on fashion than non-gym users
Showing they might be more comfortable with their bodies, gym users spend 17% more of their fashion budget on lingerie than non-gym users

*Cardlytics does not have access to any personally-identifiable information such as name, age, gender, address etc. All customer level data remains behind bank firewalls.

**Based on a sample displaying close-to-median spend and removing any socio-economic bias related to discretionary income

Notes to editors

The figures are based on the spending data of 5.5 million UK bank consumers, between May 2014 and July 2015. A gym user is defined as anyone spending money on gyms during the time period, while a non-gym user is defined as anyone who has not spent money on gyms in the last year.

About Cardlytics

Media Contacts

Headland Consultancy

Jessica Vallance

+44 207 367 5247

Tom James

+44 207 367 5240

Affordable luxury the winner of London Fashion Week

Shoppers flock to spend during and after fashion week

18 March 2015: London Fashion Week drove sales at “affordable luxury” designers up by 31%, according to new data released today. Those showcasing collections in the same category, which includes Karen Millen, Hunter and Reiss, felt an even bigger uplift, with sales up 48% in the two weeks during and after London Fashion Week.

The event proved to be a boon for all designers showing their collections, with overall sales increasing by 22% in London. The sales impact shows that London Fashion Week made the biggest impression among those with the propensity to shop at premium fashion brands.

The figures are based on the spending data of 5.6 million UK bank consumers* and have been released by Cardlytics, an advertising and technology company specialising in card-linked marketing, which helps brands deliver rewards to consumers through their mobile and online banking services.

While affordable luxury was the clear winner, other fashion retailers felt benefits as well. Cardlytics data show that department stores, such as Harrods, Selfridges, John Lewis and Liberty, saw sales increase by 23%, driven by spend on high-end designers, which was up 27.1%. Meanwhile sales at premium fashion brands, such as Burberry, Christopher Kane and Matthew Williamson, increased by 11.5%.

Jill Dougan, Managing Director of Cardlytics, said: “Shoppers clearly take a great interest in what is happening on the catwalks. London Fashion Week makes a noticeable difference to fashion retailers, as well as the wider British economy. While the winner this year was affordable luxury, the sales growth felt by many designers shows that the event offers a real platform for engaging with customers.”

The impact of fashion week was felt online too. The proportion of premium fashion sales originating online increased dramatically, from 28% to 36%. Those living outside London were the biggest contributors to the online rush – the regions increased premium designer sales from 20.3% to 33.7%.

The benefits of London Fashion Week weren’t felt universally. The data show that mid-range shops, such as Topshop, Urban Outfitters and Oasis, are likely to have seen only a modest increase of 3% while fast fashion brands, such as H&M, TK Maxx and Primark, suffered a decrease in sales of 1.4%.

*Cardlytics does not have access to any personally-identifiable information such as name, age, gender, address etc. All customer level data remains behind bank firewalls.

Notes to editors

The figures are based on the spending data of 5.6 million UK bank consumers. Spend was tracked in the week during, and week following, London Fashion Week, and compared with the two weeks prior. Fashion retailers were split into categories by average spend: fast fashion, mid-range and premium (which was split between affordable luxury and high-end). Spend at department stores was also tracked.

About Cardlytics

Media Contacts

Headland Consultancy

Tom James

+44 207 367 5240

Jessica Vallance

+44 207 367 5247

Cardlytics Closes $33M of Expansion Capital

Announces Long-Term Global Strategic Alliance for Transaction-Driven Marketing with Groupe Aeroplan

ATLANTA, September 8, 2011- Cardlytics, the pioneer of transaction-driven marketing^TMannounced today that it has signed a long-term global strategic alliance with Groupe Aeroplan, a global leader in loyalty management. As part of the alliance, Groupe Aeroplan and existing investors are injecting an additional $33 million in capital to fund U.S. and International growth.“Transaction-driven marketing^TM is an incredibly powerful channel for retailers of all sizes. Cardlytics drives store volume more effectively than any untargeted daily deals provider. It pioneered the convenience of offers linked to the payment card. However, beyond this, transaction-driven marketing^TM provides an unmatched level of targeting and measurability,” said David Perdue, Cardlytics Board Member and former Chairman and CEO Dollar General and Reebok Brand. “Marketers know they are reaching the right customers with the right message and can precisely measure the results during a campaign and over-time so they have absolute confidence in the ROI. I would love to have had this level of marketing precision when I was with Dollar General and Reebok.”Cardlytics is the leader in transaction-driven marketing^TM. Through the Cardlytics platform, retailers nationwide are presenting consumers with relevant offers via trusted electronic banking channels including mobile, SMS, email and on-line banking. Cardlytics will reach 70% of all U.S. households in Q1 2012.“Given how the Cardlytics solution so fundamentally changes how marketers can invest to grow their business with confidence, it is going to become a global solution,” said Scott Grimes, Cardlytics’ CEO. “Groupe Aeroplan is an organization that deeply appreciates the needs of sophisticated marketers throughout the world and accelerates our ability to serve retailers and financial institutions globally.”Cardlytics’ solution is groundbreaking in the world of marketing. By deploying technology within partner financial institutions, Cardlytics can leverage all of a household’s purchases to target and measure marketing in a way that full protects consumer privacy and financial institution data. All of this is done in a ‘pay for performance’ model thereby eliminating all risk for the merchant.Groupe Aeroplan owns Aeroplan, Canada’s premier coalition loyalty program; Carlson Marketing, an international loyalty marketing services, engagement and events provider; and Nectar, the United Kingdom’s leading coalition loyalty program. Additionally, it operates LMG Insight & Communication, an international customer-driven insight and data analytics business; holds majority equity positions in Air Miles Middle East and Nectar Italia; and a minority position in Club Premier, Mexico’s leading coalition loyalty program. As such, its investment positions Cardlytics to capitalize on its U.S. dominance and greatly accelerate its level of growth internationally.“We heard first-hand from Cardlytics' bank and merchant partners about the impact that Cardlytics’ transaction-driven marketing^TM is making,” said Rupert Duchesne, President and Chief Executive Officer at Groupe Aeroplan. “Banks and their customers are benefitting from great rewards programs but the biggest impact is on the merchants, who are able to leverage market insights, targeting and measurement that is ground-breaking. We are very excited to take this global.”This latest round of funding marks the fourth successful funding event for Cardlytics as it continues its phenomenal growth providing rewards program for financial institutions. Current investors including Canaan Partners, Polaris Venture Partners, TTV Capital, ITC Holdings and Kinetic Ventures are all participating in this round of funding. Morgan Keegan Technology Group advised Cardlytics on this financing. The company is consistently recognized by the industry, most recently as a Red Herring Global 100 Winner, a Top Ten Financial Service Best Practice by Forrester and a Judge’s Choice Award winner for 2011 by PayBefore.“Our company’s history has been defined by consistent growth and industry acceptance, which validates our belief that transaction-driven marketing^TM represents the evolution of direct marketing to consumers,” said Lynne Laube, President and COO of Cardlytics. “As we look beyond our own country to business opportunities abroad, Groupe Aeroplan is an ideal partner to help us realize that vision.”About Groupe AeroplanGroupe Aeroplan Inc., a global leader in loyalty management, owns Aeroplan, Canada’s premier coalition loyalty program, Carlson Marketing, an international loyalty marketing services, engagement and events provider , as well as Nectar, the United Kingdom’s largest coalition loyalty program. Groupe Aeroplan also operates LMG Insight & Communication, an international customer-driven insight and data analytics business. In addition, Groupe Aeroplan has majority equity positions in Air Miles Middle East and Nectar Italia as well as a minority position in Club Premier, Mexico’s leading coalition loyalty program. For more information about Groupe Aeroplan, please visit groupeaeroplan.com.About CardlyticsBack in 2008, Cardlytics developed a suite of technologies that enabled banks to leverage their power of consumer purchase data, without violating privacy. Why? We saw the emergence of a valuable new channel: online banking and mobile banking. The technology was the first of several innovations that lead to the development of a new sector: card-linked marketing.This new channel was valuable to three important audiences:

Financial institutions Providing incremental value to their customers helping them develop stronger relationships and build engagement
Advertisers A one-to-one advertising medium with both scale and precise targeting
Consumers helping them save money on the things they buy every day

Since 2008, Cardlytics has been developing new technologies, programs, and services to optimize this opportunity for advertisers, our financial partners, and purchasing consumers. We are a team of analysts, developers, programmers, marketers, account managers and bankers who are creating a new generation of media that consumers can really use.Cardlytics is a private company with over 250 employees headquartered in Atlanta with offices in London and San Francisco. Our clients are financial institutions and consumer brands. Through our partnerships with nearly 400 financial institutions, including Bank of America, PNC Bank and Regions Bank, we work with thousands of retailers you know, providing millions of marketing offers to consumers across the US, and soon, around the world.

Cardlytics Announces President is a Finalist for the Ernst & Young Entrepreneur of the Year Award

ATLANTA, May 15, 2014 — Cardlytics, the leader in Card-Linked Marketing, today announced that President & COO, Lynne Laube, has been named a finalist for the Ernst & Young Entrepreneur of the Year Award for the Southeast, in the technology category. The award program recognizes entrepreneurs who demonstrate excellence and extraordinary success and personal commitment to their businesses and communities. “I am very pleased to be selected as a finalist for this prestigious award by such a well-regarded organization,” said Lynne Laube. “I look forward to meeting the other finalists and celebrating our collective achievements and contributions to the Southeast region.” Lynne Laube cofounded the advertising & technology company, Cardlytics, Inc. with Scott Grimes in 2008. The company has grown to over 250 employees in six short years, with nearly 400 financial institution partners including Bank of America, PNC Bank and Regions Bank. Prior to founding Cardlytics, Lynne served as Vice President and COO at Capital One, where she helped build Payments, Capital One’s most significant and strategic innovation investment. In her 13 years at Capital One, Lynne held a number of leadership positions and was responsible for the key innovations, including the formation and growth of the core U.S. credit card business, expansion in the UK, and development of several new U.S. business lines. The award winners will be announced at a gala on Thursday, June 26th at the Intercontinental Buckhead Atlanta hotel, in Atlanta, Georgia.

About EY Entrepreneur of the Year Southeast

EY Entrepreneur of the Year is the world’s most prestigious business award for entrepreneurs. The unique award makes a difference through the way it encourages entrepreneurial activity among those with potential and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global award of its kind, Entrepreneur of the Year celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 145 cities in more than 60 countries.

About Cardlytics

Cardlytics is a leading advertising & technology company and the pioneer in Card-Linked Marketing. Through partnerships with nearly 400 financial institutions, including Bank of America, Lloyds Banking Group and others, the company has insight into consumer purchase behavior for ~70% of U.S. households and ~30% of U.K. households, capturing spending across all stores and categories. Cardlytics’ patented technology allows advertisers to make a direct connection to millions of active buyers, through their online banking and mobile banking applications. Cardlytics is headquartered in Atlanta, with offices in London, New York and San Francisco. The company is funded by leading investors in Boston and Silicon Valley, as well as a strategic investment from the world’s leading loyalty company, Aimia.

“Black Friday Week” gives brands major spend boost

Figures show spending surge among brands which extended Black Friday sales

Black Friday saw significant spend increase, though slightly down compared to last year

23 December 2015: Brands stretching Black Friday sales in the UK across multiple days saw significant increases in spend during that period compared with other retailers, new data released today has shown.

These brands saw a 55% spend increase in the week of Black Friday, compared with the previous week. In contrast, spend on brands which limited sales to just Black Friday increased by 21%. The week prior, week commencing 19th November, also saw a spending boost of 13% for brands extending Black Friday, up on the 8% increase seen by other retailers.

Overall, spending was up 38% in the week of Black Friday compared with the previous week. This is down on the same weeks last year, which saw a 48% increase.

The findings also shed light on how last year’s Black Friday became a busier shopping week than the run-up to Christmas. Last year, spend during the week of Black Friday was 18% higher than the week before Christmas.

The data comes from Cardlytics, a purchase-based data company, which has analysed the spending behaviour and shopping habits of 17 million active accounts of banking customers around Black Friday.

Jill Dougan, UK Managing Director of Cardlytics, said: “Black Friday remains a significant moment on the UK shopping calendar and its transformation into “Black Friday Week” is clearly proving popular with shoppers. These findings show the size of the opportunity for brands to engage with new and existing customers.”

The findings also show how the number of shopping trips increased by 18% during the week of Black Friday. This was down slightly on the 27% increase seen last year in the same week.

John Conway, Director of Advertiser & Bank Analytics at Cardlytics, added: “While some brands have invested less in Black Friday this year, digging into the statistics reveals how much of an impact it can have on spending. Those which extended Black Friday across several days have made significant gains.”

*Cardlytics does not have access to any personally-identifiable information such as name, age, gender, address etc. All customer level data remains behind bank firewalls.

**Based on a sample displaying close-to-median spend and removing any socio-economic bias related to discretionary income

Notes to editors

The figures are based on the spending data of 17 million active accounts of UK bank consumers. Spend was tracked on a weekly basis.

About Cardlytics

Cardlytics® is a purchase-based data intelligence platform that makes marketing more relevant and measurable. Our patented technology measures and connects trillions in purchases to millions of consumers. We partner with major financial institutions, including Bank of America, Lloyds Banking Group and FIS, to provide Card-Linked Loyalty programs, which deliver savings to customers and revenue to banks, securely and without any personally identifiable information ever leaving the bank. Our view into consumer spending, and purchase-based targeting and measurement, helps thousands of companies in the US and UK connect advertising directly to in-store sales lift. Headquartered in Atlanta, Cardlytics also has offices in London, New York, Chicago, and San Francisco. For more information, visit www.cardlytics.com.

Media Contacts

Headland Consultancy

Tom James

+44 207 367 5240

Jessica Vallance

+44 207 367 5247

San Diego County Credit Union Launches Cardlytics' Card-Linked Marketing Platform