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Latest figures from Cardlytics show the rise of meal kit providers has begun to nibble away at supermarkets and restaurants across the UK

London - 30 November 2016 - New data released today, based on the spending behaviour of more than 5.8 million bank customers, reveals an explosion in appetite for on-demand food this year, as the popularity of recipe kit and takeaway delivery services continues to surge.

Spending on meal kit services, such as HelloFresh and Gousto, leapt by 64.6% in the first half of 2016 compared to the same period last year, while the volume of orders increased by 47.6%. This comes as providers rapidly expand across the country, leading to a significant spike in spending outside of London, as consumers find new ways to cook from scratch.

Meanwhile, spending on takeaway delivery services, such as Deliveroo and Just Eat, followed a similar pattern, with an increase of 46% over the same time period.

The rise of these two emerging categories is having an impact on the rest of the food industry.

The findings suggest that demand for healthy meal kit deliveries has taken a small, yet notable bite out of supermarket sales. While overall spending on groceries continues to rise, albeit at a considerably slower pace since 2014, grocery spending among meal kit users actually fell by 2.8% in the first six months of 2016, compared to the same time period last year.

The on-demand phenomenon in fresh ingredients is also affecting casual dining. The data shows that customers using meal kit delivery services spent 2.2% less on eating out in the first six months of 2016, compared to the same period in 2015.

In contrast, the Cardlytics analysis shows that takeaway delivery users increased their spending in supermarkets and casual dining establishments. Among this group, there was an increase of 9.2% in grocery spend and a boost of 12.3% in casual dining spend in the first half of 2016, compared to the first half of 2015.

Peter Gleason, President of International Operations at Cardlytics, said: “It’s clear that today’s consumers are increasingly concerned about the freshness of food, ingredients and labels. But, above all, people are craving convenience.

“As new entrants invest heavily in strengthening on-demand propositions, it’s evident they are beginning to establish themselves as serious contenders to supermarkets and restaurants across the country. This presents a huge opportunity, both for established food retailers and new entrants that recognise the importance of adapting to their customers’ habits to build loyalty.”

Notes to editors

• The overall figures are based on the spending data of more than 5.6 million active accounts of UK bank consumers.
• Meal-kit findings are based on 13,000 customers who used Hello Fresh, Gousto or Abel and Cole.
• Delivery findings are based on 183,000 customers that used Deliveroo, Just Eat or Hungryhouse.
• The data tracked spending and trips between 2014 and 2016, on a H1 basis.

About Cardlytics

Cardlytics uses purchase-based intelligence to make marketing more relevant and measurable. We partner with major financial institutions – including Bank of America and Santander – to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, Chicago and San Francisco. Learn more at www.cardlytics.com.

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Company ranked 91st fastest-growing company in North America; 5th in the Southeast

ATLANTA, GA – Nov. 17, 2016 – Cardlytics, a purchase intelligence platform that makes all marketing more relevant and measurable, today announced that it ranked 91st in North America – and 5th in the Southeast – on Deloitte’s Technology Fast 500, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences and energy tech companies. Cardlytics grew more than 1000 percent over the past three years.

“We are proud to be recognized by Deloitte as one of the fastest-growing technology companies in North America.” said Scott Grimes, CEO and Co-Founder of Cardlytics. “Our success is driven by our smart, innovative team, and this acknowledgment demonstrates the value of our purchase intelligence to help brands make smarter business decisions.”

This latest accolade follows several other esteemed recognitions for Cardlytics this year, including being named to the Inc. 5000 list of America’s fastest-growing private companies for the second consecutive year, and ranking No. 5 on Entrepreneur magazine’s Entrepreneur 360™ List, a ranking of the best entrepreneurial companies in America.

About Deloitte’s 2016 Technology Fast 500

Deloitte’s Technology Fast 500 provides a ranking of the fastest growing technology, media, telecommunications, life sciences and energy tech companies – both public and private – in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2012 to 2015.

In order to be eligible for Technology Fast 500 recognition, companies must own proprietary intellectual property or technology that is sold to customers in products that contribute to a majority of the company's operating revenues. Companies must have base-year operating revenues of at least $50,000 USD, and current-year operating revenues of at least $5 million USD. Additionally, companies must be in business for a minimum of four years and be headquartered within North America.

As used in this document, “Deloitte” means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

About Cardlytics

Cardlytics uses purchase-based intelligence to make marketing more relevant and measurable. We partner with more than 1,500 financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, Chicago and San Francisco. Learn more at www.cardlytics.com.

ATLANTA, GA – Oct. 25, 2016 – Cardlytics, a purchase intelligence platform, today announced that it has been named to the Entrepreneur 360™ List, a ranking of the best entrepreneurial companies in America. Cardlytics was chosen for its balance of impact, innovation, growth and leadership. Cardlytics is ranked No. 5 on the list of 360 companies.

“We are honored to be included in this ranking of the best entrepreneurial companies in America,” said Scott Grimes, CEO of Cardlytics. “As this award suggests, entrepreneurial success is not solely based on revenue performance, but a steadfast commitment to drive customer value and industry innovation. And that is Cardlytics – unwavering dedication to helping marketers make better business decisions using purchase intelligence.”

Honorees were identified based on the results from a comprehensive study of independently-owned companies, using a proprietary algorithm and other advanced analytics. The algorithm was built on a balanced scorecard designed to measure four metrics reflecting major pillars of entrepreneurship—innovation, growth, leadership and impact.

“The Entrepreneur 360 List celebrates outstanding companies for the value they bring to the world, not just the worth of their company,” says Ryan Shea, president of Entrepreneur Media, Inc. “The companies on this list exemplify growth, not just in top and bottom line, but in their ability to create a superior value for their customers, build adaptive learning cultures, and drive innovation in their marketplace.”

The full 2016 Entrepreneur 360™ List is online at entrepreneur.com/360companies, and will be featured in the November issue of Entrepreneur (available on newsstands October 25).

About Cardlytics

Cardlytics uses purchase-based intelligence to make marketing more relevant and measurable. We partner with more than 1,500 financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, Chicago and San Francisco. Learn more at www.cardlytics.com.

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To learn more, visit entrepreneur.com.

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ATLANTA, GA – May 19, 2016 – Cardlytics today announced that Drawbridge, the anonymized digital identity company, will use Cardlytics’ purchase intelligence to measure the purchase impact of campaigns run on the Drawbridge Cross-Device Platform.

Drawbridge helps brands have seamless conversations with consumers across all of their devices, and Cardlytics Measurement will assess in-store and online purchases resulting from this cross-device reach. In turn, brands and agencies can optimize campaigns and strategies against sales without the need for complex attribution models.

“Marketers want to measure their campaigns with tools that are more deterministic than surveys, models and proxies,” said Dani Cushion, CMO of Cardlytics. “We help brands and agencies link marketing campaigns to both offline and online sales so they can optimize against the metric that matters most – actual purchases. We’re excited to partner with Drawbridge to help marketers connect digital reach to real revenue.”

“This is an important evolution of our platform’s measurement and reporting capabilities, as marketers are now able to sync actual purchases to their digital reach to close the attribution gap,” said Drawbridge VP of Product Management and Partnerships, Rahul Bafna. “Working with Cardlytics enables us to help brands across every vertical get a clearer understanding of how their cross-device efforts impact both their online and offline sales activity.”

About Cardlytics
Cardlytics uses purchase-based intelligence to make marketing more relevant and measurable. We partner with more than 1,500 financial institutions – including Bank of America, Citibank and PNC – to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, Chicago and San Francisco. Learn more at www.cardlytics.com.

About Drawbridge
Drawbridge is the leading anonymized cross-device identity company building technology that fundamentally changes the way brands connect with people. The Drawbridge Connected Consumer Graph™ includes more than one billion consumers across more than five billion digital touchpoints, and was found by Nielsen to be up to 97.3% precise. Brands can work with Drawbridge in three ways: by licensing the Drawbridge Connected Consumer Graph for cross-device data applications; managing cross-device ad campaigns in real-time using the Drawbridge Cross-Device Platform; or working with Drawbridge to execute cross-device campaigns. The company is headquartered in Silicon Valley, is backed by Sequoia Capital, Kleiner Perkins Caufield and Byers, and Northgate Capital, and was named the fastest growing marketing and advertising company and sixth overall on the 2015 Inc. 5000 list. For more information visit www.drawbridge.com.

ATLANTA, GA – Aug. 17, 2016 – Cardlytics, a purchase intelligence platform that makes all marketing more relevant and measurable, today announced that it has been named to the 2016 Inc. 5000, an exclusive ranking of the nation’s fastest-growing private companies from Inc. magazine. Cardlytics ranked No. 366 overall and No. 4 in advertising & marketing companies with revenues of more than $50M.

“We are proud to be named to the Inc. 5000 for the second year in a row with a three-year growth rate of more than 1000 percent,” said Scott Grimes, CEO of Cardlytics. “This ranking recognizes the continuous contributions of our team and the value of using our purchase intelligence to make all marketing more relevant and measurable.”

The Inc. 5000 represents a unique look at the most successful companies within the American economy’s most dynamic segment – its independent entrepreneur-led businesses. Companies such as Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow and many other well-known names gained their first national exposure as honorees of the Inc. 5000.

The 2016 Inc. 5000, unveiled online at Inc.com, and with the top 500 companies featured in the September issue of Inc. (available on newsstands August 23), is the most competitive crop in the list’s history. Complete results of the Inc. 5000 can be found at www.inc.com/inc5000.

“The Inc. 5000 list stands out where it really counts,” says Inc. President and Editor-in-Chief Eric Schurenberg. “It honors real achievement by a founder of a team of them. No one makes the Inc. 5000 without building something great – usually from scratch. That’s one of the hardest things to do in business, as every company founder knows. But without it, free enterprise fails.”

About Cardlytics

Cardlytics uses purchase-based intelligence to make marketing more relevant and measurable. We partner with more than 1,500 financial institutions – including Bank of America, BB&T and PNC – to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, Chicago and San Francisco. Learn more at www.cardlytics.com.

More about Inc. and the Inc. 500|5000

Methodology

The 2016 Inc. 5000 is ranked according to percentage revenue growth when comparing 2012 to 2015. To qualify, companies must have been founded and generating revenue by March 31, 2012. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2015. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2012 is $100,000; the minimum for 2015 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.'s September issue. They represent the top tier of the Inc. 5000, which can be found at http://www.inc.com/inc5000.

About Inc. Media:

Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today's innovative company builders. Winner of the National Magazine Award for General Excellence in both 2014 and 2012. Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 15,000,000 today. For more information, visit www.inc.com.

The Inc. 5000 is a list of the fastest-growing private companies in the nation. Started in 1982, this prestigious list of the nation's most successful private companies has become the hallmark of entrepreneurial success. The Inc. 5000 Conference & Awards Ceremony is an annual event that celebrates their remarkable achievements. The event also offers informative workshops, celebrated keynote speakers, and evening functions.

For more information on Inc. and the Inc. 5000 Conference, visit http://conference.inc.com/.

ATLANTA, GA – May 24, 2016 – Cardlytics, a purchase intelligence platform that makes all marketing more relevant and measurable, today announced the findings of Forrester Consulting’s Total Economic Impact (TEI) study of Cardlytics’ purchase-driven marketing. The study, commissioned by Cardlytics, found that a composite organization based on interviewed customers received $6 in incremental return for every $1 spent with Cardlytics versus $1.50 in incremental return for every $1 spent with traditional media – a 400 percent performance improvement.

The study also found that Cardlytics can provide customers a 129 percent return on investment with a six-month payback period. And, Cardlytics’ value goes beyond bottom-line improvements with the composite organization seeing an average top-line gain of two percent.

“Marketers want to reach the right people and to better understand how their campaigns drive actual sales,” said, Dani Cushion, CMO at Cardlytics. “This Forrester TEI study demonstrates that Cardlytics’ purchase intelligence helps marketers more deterministically target and measure, resulting in improved returns on their marketing spend.”

Customers interviewed for the study noted the benefits of Cardlytics’ deterministic targeting and measurement:

• “The quality of [Cardlytics’] data has translated into extremely strong targeting. We see their product as a very strong channel and view the partnership as a big success.” – National sporting goods retailer
• “Where Cardlytics has really helped is showing us purchase behavior – who our customers are shopping with, down to the competitor name level, how often they are buying, and what the basket sizes are at the ZIP code level. We take these insights and make better decisions on how to operate in those markets.” – National pet supplies retailer

An infographic of key study findings is available here, and the full study, The Total Economic Impact™ Of Cardlytics Purchase-Driven Marketing, is available here.

About Cardlytics

Cardlytics uses purchase-based intelligence to make marketing more relevant and measurable. We partner with more than 1,500 financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, Chicago and San Francisco. Learn more at www.cardlytics.com.

British shoppers spend fuel savings and more on eating out and online shopping

17 February 2014: The fall in petrol prices drove consumers to pump an additional £12.81 each into the UK economy last month, as they benefited from an extra £19.81 in their pockets.

The figures are based on the card spending data of over 800,000 UK bank customers* during January and have been released by Cardlytics, an advertising and technology company specialising in card-linked marketing, which helps brands deliver rewards to consumers through their mobile and online banking services.

According to Cardlytics data, the fall in prices at the pump meant spending on petrol was down by 13% in January, representing an average fall in spend per UK adult of £19.81 compared to a year ago. In contrast, spending on other products for the same period increased by 4% or £32.62 per person, a net benefit to the UK economy of nearly £13 a head. Most of this additional spend was on eating out in cafes and quick service restaurants, as well as online shopping which saw a 16% increase in spend compared to January last year.

London and Birmingham saw the biggest increase during January, with Londoners spending £44 more than they did last year and Brummies increasing their outgoings by an average of £36. Meanwhile spending in Glasgow remained flat during January, as shoppers took a more conservative approach, only spending the equivalent of what they had saved at the pumps.

Jill Dougan, Managing Director of Cardlytics, said; “Consumers clearly felt buoyed by the fuel savings in January as it prompted them to spend the money they saved and then some more on top. Restaurants and online retailers felt the benefit of this optimism, with spending at quick service restaurants and cafes increasing by more than a quarter (25.8%) on January last year.

“This is great news for retailers more widely as price cuts and increased confidence in the economy is boosting consumer spending, whether it’s a morning coffee or a special purchase for the home.”

*Cardlytics does not have access to any personally-identifiable information such as name, age, gender, address etc. All customer level data remains behind bank firewalls.

About Cardlytics

Cardlytics is an advertising & technology company and the leader and pioneer in Card-Linked Marketing. Through partnerships with nearly 400 financial institutions, including Bank of America, Lloyds Banking Group, Santander and many others, the company has insight into consumer purchase behaviour, capturing spending across all stores and categories. Cardlytics’ patented technology allows advertisers to make a direct connection to millions of active buyers through multiple digital platforms, including their online banking and mobile banking applications. Cardlytics is headquartered in Atlanta, with offices in London, New York and San Francisco. The company is funded by leading investors in Boston and Silicon Valley, as well as a strategic investment from the world’s leading loyalty company, Aimia.

ATLANTA, GA – April 29, 2016 – Cardlytics today announced the availability of Cardlytics Syndicated Audiences to help marketers reach high-intent consumers based on actual past purchases. The new offerings are available through demand-side platforms (DSPs), starting with The Trade Desk.

“Marketers want better tools to help them more precisely reach the right consumers,” said Dani Cushion, CMO of Cardlytics. “We believe past purchases are the best indicator of future purchases, and Cardlytics Audiences use our proprietary purchase intelligence to help marketers improve the targeting accuracy of their campaigns.”

Cardlytics Audiences draw on purchase insights from more than $1.5T in actual consumer spend. This purchase history includes transactions across credit, debit, ACH and bill pay – breadth that is unmatched in the industry. Audiences generated from this purchase intelligence are much more powerful than demographic-based audiences that target people based on who they are, but not what they buy.

Cardlytics’ initial syndicated audiences focus on category buyers such as casual dining customers, frequent travelers and specialty grocery shoppers. These segments complement Cardlytics’ custom audiences that allow brands to create unique audience segments based on tailored criteria. For example, consumers who spend with a brand’s top three competitors. Or, consumers who spend at least $100 a month in a given category.

Brands and agencies can use Cardlytics Syndicated and Custom Audiences for campaigns across connected media, including display, mobile, video and TV.

“Our goal is to provide marketers with a robust toolkit that enables them to reach relevant audiences, make informed real-time decisions and maximize marketing spend,” said David Danziger, VP of Enterprise Partnerships, The Trade Desk. “We are excited to offer the powerful, purchase-based Cardlytics Syndicated Audiences to our customers.”

Learn more about Cardlytics Audiences at www.cardlytics.com/marketers/audiences/.

About Cardlytics
Cardlytics uses purchase-based intelligence to make marketing more relevant and measurable. We partner with more than 1,500 financial institutions – including Bank of America, PNC, and Citibank – to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, Chicago and San Francisco. Learn more at www.cardlytics.com.

Figures show that Rugby World Cup proved a boon for leisure and travel industries

Findings also highlight rugby fans’ most-loved brands

19 November 2015: Spending in the leisure industry increased significantly during the Rugby World Cup (RWC), new data released today has shown. Trains and cab services also benefited from the tournament, which was the most watched in World Cup history according to organisers.

Spending on restaurants and takeaways increased by 17% in the seven-week period during the RWC, compared with the previous seven weeks. Curry houses and Chinese restaurants led the way, with spending surging by 33% and 30% respectively.

Among rugby fans (measured as those either spending money on RWC tickets or merchandise, or with individual rugby clubs) there was an even greater increase (21%) in spending on restaurants and takeaways. Meanwhile spending in pubs, which does not include those specialising in food, leapt by 7% among rugby fans.

Rail services saw spend increase by 5%, while spending on taxi and chauffeur services increased by 15%. Rugby fans led the way with taxi and chauffer services, increasing their spend by 25%. Spending on the fashion industry saw a slight increase, rising by 4% in the period.

The findings come from Cardlytics, an advertising and technology company specialising in card-linked marketing, which has tracked the spending behaviour of 1.6 million banking customers to analyse shopping habits during the Rugby World Cup.

Jill Dougan, UK Managing Director of Cardlytics, said: “These findings show the impact big calendar events can have on consumer spending. With more people eating out and looking to spend money, there’s a huge opportunity for brands, particularly those that resonate with the event’s audience, to engage with customers.”

The findings also shed light on the brands loved by rugby fans:

• In fashion, City suit shops were among the most popular stores for rugby fans:
• Rugby fans are over 7x more likely to shop at Thomas Pink than the average shopper; over 5x more likely to shop at TM Lewin and more than 5x more likely to buy from Charles Tyrwhitt
• Other fashion brands ranked highly include Gant (5x), Banana Republic (4x), Barbour (4x) and Jack Wills (4x)
• Sports brands are also hugely popular among rugby fans. They are 22x more likely to shop at Canterbury of New Zealand and just under 9x more likely to spend at Under Armour
• For grocery, rugby fans favour Waitrose, which is 3x more likely to receive custom from the group. Online and convenience is popular too, with Ocado (2.5x), Co-operative Food (2x) and Sainsbury’s Online (2x) also performing well.
• When eating out, the likes of The Hawksmoor (6x) and Gaucho (5x) rank highly, followed by Cote and Browns (both 4x). Meanwhile, the West Cornwall Pasty Company leads the way among quick service restaurants (4x), followed by Crussh (4x).

*Cardlytics does not have access to any personally-identifiable information such as name, age, gender, address etc. All customer level data remains behind bank firewalls.

**Based on a sample displaying close-to-median spend and removing any socio-economic bias related to discretionary income

Notes to editors

The figures are based on the spending data of 1.6 million UK bank consumers. Spend was tracked during the seven-week period before and during the Rugby World Cup. Adjustments were made to the seven-week period before the Rugby World Cup to account for the change in spending patterns brought by the bank holiday.

Rugby fans are identified as those who have either spent money on Rugby World Cup tickets or made purchases in Rugby World Cup shops or with individual rugby clubs.

About Cardlytics

Cardlytics is an advertising & technology company and the leader and pioneer in Card-Linked Marketing. Through partnerships with nearly 400 financial institutions, including Bank of America, Lloyds Banking Group, Santander and many others, the company has insight into consumer purchase behaviour, capturing spending across all stores and categories. Cardlytics’ patented technology allows advertisers to make a direct connection to millions of active buyers through multiple digital platforms, including their online banking and mobile banking applications. Cardlytics is headquartered in Atlanta, with offices in London, New York and San Francisco. The company is funded by leading investors in Boston and Silicon Valley, as well as a strategic investment from the world’s leading loyalty company, Aimia.

Media Contacts

Headland Consultancy

Tom James

tjames@headlandconsultancy.com

+44 207 367 5240

Jessica Vallance

jvallance@headlandconsultancy.com

+44 207 367 5247