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Cardlytics Expands Executive Leadership Team with Advertising and Bank Industry Leaders

6 Minute Read

Randall Beard Joins as Group President, Advertisers &
Shannon Johnson Appointed Group President, Financial Institutions

ATLANTA, GA – Mar. 1, 2018 – Cardlytics (NASDAQ: CDLX), a purchase intelligence platform that makes marketing more relevant and measurable, today announced the appointment of two new executive hires to its leadership team: Randall Beard as Group President, Advertisers, and Shannon Johnson as Group President, Financial Institutions.

In his new role, Beard will focus on launching new products for marketers and expanding Cardlytics’ advertiser relationships. In her new role, Johnson will oversee Cardlytics’ growing network of financial institutions, helping Cardlytics’ financial institution partners expand their loyalty programs for increased customer engagement.

“At Cardlytics, we only hire forward-thinking people who want to push the boundaries of the status quo, and that’s why we’re thrilled to add Randall and Shannon to our team,” said COO and Co-Founder Lynne Laube. “Randall’s strong background in helping major advertising brands move the bottom line and Shannon’s extensive experience in driving bank customer engagement will make them both instrumental players as we continue to help marketers execute more effective campaigns and financial intuitions increase customer loyalty.”

Beard joins Cardlytics after serving as Global President for Ad Solutions, Expanded Verticals and Innovation at the Nielsen Company from 2009 to 2017, where he was one of two representatives of Turner's Ad Lab Advisory Board. Before working at Nielsen, Beard served as SVP and Global Head of Marketing and Product at American Express and as Global Head of Marketing at UBS. He began his career with Procter & Gamble.

Johnson joins Cardlytics from SunTrust, where she was SVP and Head of Consumer Direct Lending. Prior to this role, she served as SVP and Head of Consumer Deposits and Payments, where she sponsored and launched Cardlytics’ SunTrust Deals program. Previously, Johnson held numerous senior positions at PNC, where she co-developed one of Cardlytics’ first large bank contracts and implementations, PNC Purchase Payback. She began her career at McKinsey & Company, where she served clients in the Retail and Financial Services industries.

About Cardlytics

Cardlytics (NASDAQ: CDLX) uses purchase intelligence to make marketing more relevant and measurable. We partner with more than 2,000 financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, Chicago and San Francisco. Learn more at www.cardlytics.com.

Media Contact
ICR
cardlyticspr@icrinc.com

Forward-Looking Statements

This press release contains forward-looking statements. All statements contained in this press release other than statements of historical facts are forward-looking statements. Forward-looking statements contained in this news release include statements relating to Cardlytics’ launching new products, expanding advertiser relationships, and growing financial institutions’ loyalty programs. All forward-looking statements reflect management's present expectations regarding future events and are subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from those expressed in or implied by any forward-looking statements. These risks, uncertainties and other factors include, among others, Cardlytics’ ability to continue to add new financial institutions, or FIs, partners and marketers and maintain existing FI partners and marketers, with respect to Cardlytics Direct, its ability to increase FI partner customer engagement from new and existing FI partners, competition in the markets in which Cardlytics operates, market growth, and its ability to innovate, as well as other risks and uncertainties set forth in the “Risk Factors” section of Cardlytics’ prospectus filed pursuant to Rule 424(b)(4) under the Securities Act of 1933, as amended, on February 9, 2018, and subsequent reports Cardlytics files with the Securities and Exchange Commission. Given these risks, uncertainties and other important factors, undue reliance should not be placed on these forward-looking statements. These forward-looking statements represent Cardlytics’ estimates and assumptions only as of the date made, and except as required by law, Cardlytics undertakes no obligation to revise or update any forward-looking statements for any reason.

Cardlytics Elevates Sathish Gaddipati to Chief Technology Officer

6 Minute Read

ATLANTA, GA – Jan. 11, 2018 – Cardlytics, a purchase intelligence platform that helps make marketing more relevant and measurable, today announced that Sathish Gaddipati has been named Chief Technology Officer. Formerly Senior Vice President and Head of Technology at Cardlytics, Gaddipati will continue to lead platform engineering, technical product management, software development, data engineering, quality assurance, and IT operations for the company.

Gaddipati has played a key role in the advancement of the platform, which aggregated and analyzed approximately $1.3 trillion in U.S. purchase spend in 2016 – representing one in five debit and credit card swipes nationwide.

“After joining Cardlytics a year ago, I quickly realized this was the perfect fit for me. It’s incredibly gratifying that our combined efforts have allowed us to continue providing sophisticated technology to leading financial institutions, and I look forward to working on exciting future developments,” said Gaddipati.

“Sathish made an immediate impact upon joining our team,” said Scott Grimes, CEO and co-founder of Cardlytics. “His leadership has helped us advance our offerings. We’re thrilled to welcome him as CTO.”

Prior to working at Cardlytics, Gaddipati oversaw a number of global teams that built data and analytics platforms at The Weather Channel, The Walt Disney Company, NCR Corporation, InterContinental Hotels Group (IHG), Sun Microsystems, and Omnitracs. Notably, the U.S. Patent and Trademark Office recently granted Gaddipati a patent for his low latency, high payload, high volume API gateway. Gaddipati holds an MS in Industrial Management from Indian Institute of Technology (IIT).

About Cardlytics

Cardlytics uses purchase-based intelligence to make marketing more relevant and measurable. We partner with more than 2,000 financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, Chicago and San Francisco. Learn more at www.cardlytics.com.

Media Contact
ICR
cardlyticspr@icrinc.com

Cardlytics appoints UK strategy and innovation lead

6 Minute Read

Cardlytics, a purchase intelligence platform that makes marketing more relevant and measureable, has expanded its senior team with the appointment of Jed Murphy as the new UK Head of Strategy and Innovation. Murphy’s newly created role will focus on using emerging platforms and digital technology to develop new products and services, based in Cardlytics’ European headquarters in London.

His appointment comes as both banks and brands look at opportunities brought by the forthcoming “Open Banking” directive under PSD2, particularly around customer experience. The main challenge banks are facing is how to turn the seismic regulatory shift in their favour and find innovation partners to play a more central role in their customers’ daily lives.

Previously, Murphy was the Global Digital Strategy Director at Aimia, the leading data-driven marketing and loyalty analytics company. He primarily focused on shaping Aimia’s digital strategy, including how new technology can be used for the benefit of shoppers. Murphy helped develop and shape several of Aimia's own programmes, including the Nectar loyalty scheme in the UK.

His other projects included developing Sainsbury's SmartOffers micro-location offering to shoppers and establishing Aimia’s approach to digital payments, artificial intelligence and machine learning. Prior to joining Aimia, Murphy was a Director of Interactive Marketing at Carlson Marketing, where he worked for major brands such as BT, Coca-Cola, Diageo, British Airways, Hyundai Motors and Arla Foods.

“Jed brings a brilliant blend of skills to Cardlytics. His expertise in working with cutting-edge technologies and experience in developing one of the country’s most popular loyalty schemes will be crucial in shaping and expanding Cardlytics’ offerings,” said Peter Gleason, President of International Operations at Cardlytics. “Jed has a wealth of digital knowledge, and we’re thrilled to have him on board as we approach the new Open Banking regulation.”

Jed Murphy added: “How banks adapt to providing personalised services and finding new ways to engage customers will either make or break their relationships with account holders over the coming years. Having spent the majority of my career in customer-focused innovation, working with large consumer-facing brands, I’m excited to join Cardlytics in helping the financial services industry adapt a new kind of mindset in the midst of current tech disruption.”

- ENDS -

About Cardlytics

Cardlytics uses purchase-based intelligence to make marketing more relevant and measurable. We partner with major financial institutions, including Santander, to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, Chicago and San Francisco. Learn more at www.cardlytics.com.

Media Contacts
Headland Consultancy
Tom James
tjames@headlandconsultancy.com
+44 207 367 5240

Ingrid Valk
ivalk@headlandconsultancy.com
+44 20 3805 4841

Cardlytics Named to Deloitte’s Technology Fast 500™ for Third Consecutive Year

6 Minute Read

Cardlytics ranked No. 245th Fastest Growing Company in North America; 9th in Georgia

ATLANTA, GA – Nov. 15, 2017– Cardlytics, a purchase intelligence platform that makes marketing more relevant and measurable, today announced it ranked 245th in North America – 9th in Georgia – on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America.

“We are proud to be named to the Deloitte Tech Fast 500 listing for the third consecutive year,” said Scott Grimes, CEO of Cardlytics. “Since our inception, we have stayed focused on offering marketers and financial institutions actionable, data-driven solutions to the unique industry challenges they face. It is that focus, combined with our team’s dedication to innovation, that helps drive our success.”

Being listed to the Deloitte Tech Fast 500™ follows another prestigious ranking this year. For the third consecutive year, Cardlytics was listed to the annual Inc. 5000, a list of the nation’s fastest-growing companies. Cardlytics ranked no. 1 among Georgia-based advertising and marketing companies with revenue greater than $100 million. Cardlytics was also ranked the fourth fastest growing company among all advertising and marketing companies in the United States with revenue greater than $100 million.

About Cardlytics

Cardlytics uses purchase-based intelligence to make marketing more relevant and measurable. We partner with more than 1,500 financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, Chicago and San Francisco. Learn more at www.cardlytics.com.

Media Contact
Crystal Cooper,
Senior Communications and Marketing Manager, Cardlytics, ccooper@cardlytics.com

About Deloitte’s 2017 Technology Fast 500™

Deloitte’s Technology Fast 500 provides a ranking of the fastest growing technology, media, telecommunications, life sciences and energy tech companies — both public and private — in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2013 to 2016.

In order to be eligible for Technology Fast 500 recognition, companies must own proprietary intellectual property or technology that is sold to customers in products that contribute to a majority of the company's operating revenues. Companies must have base-year operating revenues of at least $50,000 USD, and current-year operating revenues of at least $5 million USD. Additionally, companies must be in business for a minimum of four years and be headquartered within North America.

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the “Deloitte” name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see www.deloitte.com/about to learn more about our global network of member firms.

“Experience” Buying Drives Consumer Spend in Q3

6 Minute Read

Consumer Spend Shifting to Dining and Travel

LONDON – 5 October 2017 – The new Cardlytics Spending Index, based on the purchase insights of nearly four million bank customers, shows that spending growth slowed in Q3 2017, growing at just 3% year-on-year compared to the 6% year-on-year increase seen in Q2 2017. Despite the overall slowdown, spending in ‘experience’ sectors such as dining and travel remained strong.

According to the data, while grocery spend has fallen nearly 1% since 2015, spend on quick-service restaurants grew 5% from Q2 to Q3 this year, and saw a 21% year-on-year increase. Spending on eating out has taken a firmer foothold in people’s wallets than ever before, with the share of spend for restaurants overall increasing the most (0.9%) since Q3 2015.

Spending in the travel sector including airlines, hotels and travel remains strong, up 7% in Q4 2017 compared to Q3 2016.

The findings come as part of the Cardlytics Spending Index compiled by Cardlytics, a purchase intelligence platform.

Pete Gleason, ‎President of International Operations at Cardlytics, said: “While actual consumer spend grew from Q2 to Q3, the rate of growth slowed. However, we still see that consumers are willing to spend in categories that can create shareable, memorable experiences. This is an important trend for brands to note, especially as they gear up for their holiday marketing.”

“Britain is clearly becoming a nation of food lovers. When it comes to restaurants and cafes, grocers should be thinking about how to offer products that can compete with people’s love for eating out and trend towards artisanal products.

“In addition, while people still like to receive traditional product gifts, Cardlytics’ purchase data suggests that travel gifts, which can be shared with those you love, may be more prevalent this year.”

- ENDS -

Notes to editors

The figures are based on the spending data of more than 3.8 million active accounts of UK bank consumers. Spend was tracked on a weekly basis.

The QSR sector comprises quick-service, or fast-food, restaurants, while the restaurant category includes non-fast-food dining establishments, ranging from casual dining to high-end.

About Cardlytics

Cardlytics uses purchase-based intelligence to make marketing more relevant and measurable. We partner with major financial institutions, including Santander, to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, Chicago and San Francisco. Learn more at www.cardlytics.com.

Media Contacts
Headland Consultancy
Tom James
tjames@headlandconsultancy.com
+44 207 367 5240

Ingrid Valk
ivalk@headlandconsultancy.com
+44 203 435 7461

Eating out and holidays help prop up UK consumer spending levels

6 Minute Read

Figures from the quarterly Cardlytics Spending Index show a continued long-term demand for eating out and an unprecedented spike in spending on airlines

London – 20 April 2017 – New data released today, based on the spending behaviour of more than three million bank customers, reveals that consumer spending levels in the UK remained steady in the first quarter despite fears of a slowdown.

This was driven by a boom in eating out, with quick service restaurant (QSR) spending exploding by 18% year-on-year and general restaurant spending up 8% year-on-year. This comes as part of the relentless rise of eating out, particularly in the last two years, since Cardlytics started tracking spending.

There were also signs of a Great British getaway. Airline spending saw an unprecedented spike as Brits rushed to book holidays, perhaps wary of leaner times to come. There were suggestions of an increase in domestic breaks too, with hotel and petrol spending also seeing dramatic increases alongside UK restaurant spending.

The grocery and fashion sectors were among the fallers.

The findings come as part of the Cardlytics Spending Index compiled by Cardlytics, the purchase intelligence platform. The Index reveals:

  • Overall spending weakens but remains intact. Seasonal dip aside (down 10% on Q4), overall consumer spending is up by 2.7% compared to this time last year and 7% compared to the same time in 2015.
  • Growth is driven by the strength of the food-on-the-go and dining out market. Both quick service restaurants (QSR) and restaurants (non-fast food) are up by 17.6% and 8.6% respectively, compared to same time last year. Both categories have continued to increase their foothold in the market – share of spend for QSR is up by 0.2% and for restaurants by 0.4% compared to this time last year.
  • As people rush to book summer holidays, spending on airlines has increased the most. Spending on airlines has seen an unprecedented spike of 58.4% since the previous quarter. This is the highest since 2015 and an increase of 8.3% on this time last year.
  • There are signs that domestic trips are increasing. Hotel spending is up by 10% compared to this time last year while spending on petrol has seen a strong uplift of 14.1% despite a widespread push to lower fuel prices. Petrol’s share of spend has seen the biggest increase across all areas – 0.8% compared to this time last year.
  • Spending on grocery wobbles under pressure. There has been a slight drop in spend compared to the first quarter of 2016, which historically picks up again later in the year. Simultaneously, there has been a 0.9% drop in share of spend, suggesting grocery sales continue to be under pressure from the booming restaurant sector.
  • Retail spend is continuing to slow with fashion consistently dropping. With consumers increasingly moving towards experiences, the spend in fashion is down 1.2% compared to this time last year and back at being as low as in early 2015. Both categories have lost a combined 0.4% share of spend since this time last year.

Pete Gleason, ‎President of International Operations Cardlytics, said: “Lower prices have been generous to fuel consumer spending across the board, but there is evidence that purse strings are being tightened and people are becoming more selective.

“While the surge in airline spending is significant, the growing trend to spend money locally, at restaurants and hotels among other areas, presents an opportunity for brands to get creative and build relationships with existing customers and attract new ones.”

Sector breakdown:

-ENDS -

Notes to editors

The figures are based on the spending data of more than 3 million active accounts of UK bank consumers. Spend was tracked on a weekly basis.

The QSR sector comprises quick-service, or fast-food, restaurants, while the restaurant category includes non-fast-food dining establishments, ranging from casual dining to high-end.

About Cardlytics

Cardlytics uses purchase-based intelligence to make marketing more relevant and measurable. We partner with major financial institutions – including Bank of America and Santander – to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, Chicago and San Francisco. Learn more at www.cardlytics.com.

Media Contacts
Headland Consultancy
Tom James
tjames@headlandconsultancy.com
+44 207 367 5240

Ingrid Välk
ivalk@headlandconsultancy.com
+44 20 3805 4841

Cardlytics Brings on Peter Gleason to Lead International Operations

6 Minute Read

LONDON – Nov. 15, 2016 – Cardlytics, a purchase intelligence platform, today announced that Peter Gleason has joined the company as President of International Operations. Gleason will lead sales and operations of international markets, based in Cardlytics’ European headquarters in London.

“Peter has a record of successfully growing international teams, which aligns well with our corporate goals,” said Scott Grimes, CEO of Cardlytics. “Peter will be a key part of our company’s future growth, and we’re excited to have him as part of our team.”

A nearly 25-year veteran of the analytics-driven marketing industry, Gleason was most recently the Managing Director and President of Intelligence Shopper Solutions for Aimia, a data-driven marketing and loyalty analytics company. Gleason has also led and grown sales teams at dunnhumby, Catalina Marketing UK, Kimberly-Clark, Mars Confectionery, and Gillette.

About Cardlytics

Cardlytics uses purchase-based intelligence to make marketing more relevant and measurable. We partner with more than 1,500 financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, Chicago and San Francisco. Learn more at www.cardlytics.com.

Cardlytics Named to the 36th Annual Inc. 5000 List of America’s Fastest-Growing Private Companies for Third Consecutive Year

6 Minute Read

Cardlytics ranks No. 1 among Georgia-based Advertising & Marketing Companies with revenue greater than $100 million

ATLANTA, GA – Aug. 22, 2017 – Cardlytics, a purchase intelligence platform that makes marketing more relevant and measurable, today announced its third consecutive recognition on the 36th annual Inc. 5000 list, a prestigious ranking of the nation's fastest-growing private companies. Cardlytics ranked No. 1 among Georgia-based Advertising & Marketing companies with revenue greater than $100 million. Cardlytics was also the fourth fastest growing company among all Advertising & Marketing companies in the United States with revenue greater than $100 million.

“We are proud to be named to the Inc. 5000 for the third consecutive year,” said Scott Grimes, CEO of Cardlytics. “Our sustained growth directly benefits marketers, our financial institution partners, and their customers. The Cardlytics team is focused on driving innovation on our purchase intelligence platform to solve real problems for marketers and financial institutions.”

The Inc. 5000 list represents a unique look at the most successful companies within the American economy’s most dynamic segment— its independent small and midsized businesses. Companies such as Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees of the Inc. 5000.

The 2017 Inc. 5000, unveiled online at Inc.com and with the top 500 companies featured in the September issue of Inc. (available on newsstands August 16) is the most competitive crop in the list’s history. Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000.

"The Inc. 5000 is the most persuasive evidence I know that the American Dream is still alive,” says Inc. President and Editor-In-Chief Eric Schurenberg. “The founders and CEOs of the Inc. 5000 tell us they think determination, risk taking, and vision were the keys to their success, and I believe them.”

About Cardlytics
Cardlytics uses purchase-based intelligence to make marketing more relevant and measurable. We partner with more than 1,500 financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, Chicago and San Francisco. Learn more at www.cardlytics.com.

Media Contact
Crystal Cooper,
Communications Manager, Cardlytics, ccooper@cardlytics.com

More about Inc. and the Inc. 5000
Methodology
The 2017 Inc. 5000 is ranked according to percentage revenue growth when comparing 2013 to 2016. To qualify, companies must have been founded and generating revenue by March 31, 2013. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2016. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2013 is $100,000; the minimum for 2016 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.'s September issue. They represent the top tier of the Inc. 5000, which can be found at http://www.inc.com/inc5000.

About Inc. Media:
Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today's innovative company builders. Winner of the National Magazine Award for General Excellence in both 2014 and 2012. Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 18,000,000 today. For more information, visit www.inc.com.

The Inc. 5000 is a list of the fastest-growing private companies in the nation. Started in 1982, this prestigious list of the nation's most successful private companies has become the hallmark of entrepreneurial success. The Inc. 5000 Conference & Awards Ceremony is an annual event that celebrates their remarkable achievements. The event also offers informative workshops, celebrated keynote speakers, and evening functions.

For more information on Inc. and the Inc. 5000 Conference, visit http://conference.inc.com/.

Cardlytics Appoints Former Monitise SVP as UK Banking Head

6 Minute Read

LONDON – 18 May 2017 – Cardlytics, a purchase intelligence platform, has strengthened its senior team in the UK with the appointment of Campbell Shaw as the new UK Head of Banking. Shaw will spearhead relationships with existing bank partners and grow the firm’s financial services capability, based in Cardlytics’ European headquarters in London.

At Monitise, the digital technology firm, Shaw was the Senior Vice President for the EMEA region with prime responsibility over the mobile banking application partnership with RBS Group, the firm’s biggest global customer. In his role, Shaw led teams responsible for digital innovation and business transformation, supporting the rapid growth of the bank’s apps across all brands. Prior to joining Monitise, he held senior roles with global data companies, leading and growing financial services sales teams at Dun & Bradstreet and Experian.

The move comes as banks increasingly look to engage more with their customer base through rewards and loyalty schemes to attract new customers and retain existing ones, particularly ahead of the forthcoming PSD2 directive, which gives even greater power to consumers.

"Campbell’s background in financial technology and experience running one of the country’s best and most used mobile banking apps will prove essential as we grow the Cardlytics business in the UK,” said Pete Gleason, President of International Operations at Cardlytics. “Campbell has unrivalled industry knowledge and we’re thrilled to have him on board to ensure loyalty remains part of on-going fintech innovation.”

Campbell Shaw added: “Having spent a large part of my career in financial services and innovation, I’m delighted to be joining a fast-growing company like Cardlytics and help banks thrive in the midst of current tech disruption. As more financial institutions are waking up to seeing the value in sophisticated reward schemes to forge deeper customer relationships, I’m very excited about the future growth plans we have for the company.”

As a co-founder of Ladies Who Lead, a personal development community for women (and men) working in digital and fintech, Shaw is also an advocate for bridging the gender gap within the technology industry.

About Cardlytics

Cardlytics uses purchase-based intelligence to make marketing more relevant and measurable. We partner with major financial institutions, including Santander, to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, Chicago and San Francisco. Learn more at www.cardlytics.com.

Media Contacts
Headland Consultancy
Tom James
tjames@headlandconsultancy.com
+44 207 367 5240
Ingrid Valk
ivalk@headlandconsultancy.com
+44 20 3805 4841

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