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Atlanta, GA – Oct. 28, 2014 – Cardlytics, the advertising & technology company, and leader in Card-Linked Marketing, announced today the closing of the company’s latest round of financing, totaling $70 million. Led by Discovery Capital, this funding brings Cardlytics’ total venture funding to just over $170 million. Cardlytics intends to use the funds to continue to extend and expand the breadth of the company’s capabilities to make all marketing more relevant and measurable. Morgan Stanley acted as adviser on the deal. With this investment, Discovery Capital will appoint a representative to the Cardlytics board of directors. In addition, the company announced that Tony Weisman, CEO of DigitasLBi, North America has joined its Board of Directors. Weisman, a 25-year advertising veteran who leads an agency known for its digital media, creative and technology acumen, brings a wealth of experience to fast-growing Cardlytics. “These board additions come at an important time for Cardlytics,” said Scott Grimes, CEO of Cardlytics. “As we expand the power of Card-Linked Marketing beyond our private banking channel, we’re excited to bring on the deep expertise in technology and media that these board members represent.” “Cardlytics really has the potential to make all types of marketing more effective,” continued Grimes. “Our data platform can help solve some of marketing’s biggest problems: accurately measuring advertising effectiveness, and reaching the right audience, at the right time, with the right message.”

About Cardlytics

Cardlytics is the advertising & technology company that pioneered Card-Linked Marketing. Cardlytics targets ads to millions of individual consumers based on their recent purchase behavior. Through partnerships with nearly 400 banks, including Bank of America, PNC Bank, Lloyds Banking Group, the company has insight into consumer spending across all stores and categories for 70% of US households. This insight reveals a whole-wallet perspective that tells advertisers where their customers shop outside of their stores. Thousands of advertisers use Cardlytics’ patented technology to reach consumers with relevant messages without personally identifiable information ever leaving the bank. Cardlytics is headquartered in Atlanta, with offices in London, New York and San Francisco. The company is funded by leading investors in Boston, New York and Silicon Valley, as well as a strategic investment from the world’s leading loyalty company, Aimia.

Targeted rewards now available to San Diego residents

ATLANTA, June 12, 2013 - Cardlytics, the pioneer of Card-Linked Marketing, announced today that its platform has been deployed by San Diego County Credit Union® (SDCCU®) to provide targeted rewards to their members in San Diego, Riverside and Orange counties. SDCCU implemented the platform through an ongoing partnership between Cardlytics and Fiserv (NASDAQ: FISV), which provides SDCCU with Corillian Online®, the industry’s leading online banking solution. Relevant offers are now presented on each member’s checking account detail page within the credit union’s secure online banking platform – achieved by leveraging information about previous purchases. By clicking on the offers, account holders can activate or “accept” rewards before redeeming them at a number of national, local and online retailers. There are no coupons or promotion codes required and no member data leaves the credit union’s secure environment.Members can easily opt-out of the rewards offers, but activation rates prove broad consumer acceptance of Cardlytics’ programs. Cardlytics’ offers are now targeted against some 200 million transactions per week, representing more than $500 billion in consumer spending.“As the largest locally-owned financial institution in San Diego, we value people and community,” said Teresa Halleck, President & CEO of SDCCU. “We pride ourselves on serving customers with value-driven products and services. Launching our new SDCCU Paybacks™ reward program is an exciting milestone for us and one that will provide meaningful and tangible value to our customers.”“San Diego County Credit Union is dedicated to providing customers a superior digital banking experience with relevant value, increasing customer satisfaction and loyalty,” said Lynne Laube, COO of Cardlytics. “By leveraging members’ actual purchases, the credit union will provide highly targeted reward offers, positioning them to remain competitive and at the forefront of banking innovation.”In addition to the core Cardlytics solution that SDCCU implemented, the partnership between Cardlytics and Fiserv also provides financial institutions with access to ‘Cardlytics for Rapid Deployment,’ for institutions wanting a lighter implementation, and ‘Cardlytics for Credit,’ for institutions with pure credit card portfolios.About San Diego County Credit UnionSan Diego County Credit Union (SDCCU) is San Diego’s largest locally-owned financial institution serving San Diego, Riverside and Orange counties. SDCCU has assets of $6.2 billion, more than 246,000 customers, 31 convenient branch locations and 30,000 surcharge-FREE ATMs. From FREE Checking with eStatements and SDCCU Mobile Deposit, to home and auto loans, Visa credit cards, money market accounts and business banking services, including commercial real estate loans; SDCCU provides breakthrough banking products that meet the demands of today’s lifestyle and delivers banking services that save customers money. Federally insured by NCUA and is an equal housing lender. For more information, visit www.sdccu.com.About FiservFiserv, Inc. (NASDAQ: FISV) is a leading global technology provider serving the financial services industry, driving innovation in payments, processing services, risk and compliance, customer and channel management, and business insights and optimization. For more information, visit www.fiserv.com.About CardlyticsBack in 2008, Cardlytics developed a suite of technologies that enabled banks to leverage their power of consumer purchase data, without violating privacy. Why? We saw the emergence of a valuable new channel: online banking and mobile banking. The technology was the first of several innovations that lead to the development of a new sector: card-linked marketing.This new channel was valuable to three important audiences:

• Financial institutions Providing incremental value to their customers helping them develop stronger relationships and build engagement
• Advertisers A one-to-one advertising medium with both scale and precise targeting
• Consumers helping them save money on the things they buy every day

Since 2008, Cardlytics has been developing new technologies, programs, and services to optimize this opportunity for advertisers, our financial partners, and purchasing consumers. We are a team of analysts, developers, programmers, marketers, account managers and bankers who are creating a new generation of media that consumers can really use.Cardlytics is a private company with over 250 employees headquartered in Atlanta with offices in London and San Francisco. Our clients are financial institutions and consumer brands. Through our partnerships with nearly 400 financial institutions, including Bank of America, PNC Bank and Regions Bank, we work with thousands of retailers you know, providing millions of marketing offers to consumers across the US, and soon, around the world.

ATLANTA, June 10, 2013- Andrew Hamilton, CIO of Cardlytics, Inc., has been named a finalist for the CIO of the Year Awards given each year by the Georgia CIO Leadership Association. The association describes the Georgia CIO of the Year Awards as “the premier technology executive recognition program in Georgia.” The Awards honor chief information officers, or those in equivalent positions, who demonstrated excellence in managing enterprise-wide information systems. The association names five finalists in categories including Global, Enterprise, Corporate and Non-profit/Public Sector. Andrew Hamilton is a finalist in the Corporate category. Fellow Corporate finalists include CIOs from TRX, Inc., Federal Home Loan Bank of Atlanta, The Rainmaker Group and CardioMEMS, Inc.Cardlytics is the inventor and leader of card-linked marketing, a burgeoning new industry that uses purchase history to connect buyers and advertisers together. The company was recently awarded a patent for their break-through technology that started the new industry sector. Hamilton co-designed and managed the development of the technology, which inserts targeted marketing offers through online and mobile banking statements. Cardlytics works with some of the largest banks in the country, including Bank of America, PNC Bank and Regions Bank.Scott Grimes, Cardlytics CEO, says, “We’ve known all along that Andrew is a world-class CIO and Cardlytics is lucky to have him. He’s led the technological advances that have formed a new industry, one that could not have been possible without his innovation and flawless execution. We are all very excited to share in this well-deserved recognition.”Hamilton has over 20 years experience in software engineering, having begun his technology career as a research developer with IBM in 1988, progressing to the role of senior architect working on government and corporate projects in the USA, New Zealand and the UK. He left IBM to join WebMD where he was technical director responsible for managing the development of the flagship consumer page, content management and news syndication. Prior to joining Cardlytics, Hamilton was a technical director for Intercontinental Exchange. Andrew also independently consults with major health care companies on critical issues surrounding IT security and HIPAA. Hamilton is involved in the Technology Association of Georgia (TAG) and works closely with several local colleges through internship programs and graduate employment opportunities.Winners of the 2013 CIO of the Year Awards will be announced Nov. 1, at the 15th Annual Georgia CIO of the Year Awards breakfast at the Cobb Galleria Center. Past winners in the Corporate category have included CIOs from Implantable Provider Group, Chartis Insurance, Cobb Energy and Intercontinental Exchange.About CardlyticsBack in 2008, Cardlytics developed a suite of technologies that enabled banks to leverage their power of consumer purchase data, without violating privacy. Why? We saw the emergence of a valuable new channel: online banking and mobile banking. The technology was the first of several innovations that lead to the development of a new sector: card-linked marketing.This new channel was valuable to three important audiences:

• Financial institutions Providing incremental value to their customers helping them develop stronger relationships and build engagement
• Advertisers A one-to-one advertising medium with both scale and precise targeting
• Consumers helping them save money on the things they buy every day

Since 2008, Cardlytics has been developing new technologies, programs, and services to optimize this opportunity for advertisers, our financial partners, and purchasing consumers. We are a team of analysts, developers, programmers, marketers, account managers and bankers who are creating a new generation of media that consumers can really use.Cardlytics is a private company with over 250 employees headquartered in Atlanta with offices in London and San Francisco. Our clients are financial institutions and consumer brands. Through our partnerships with nearly 400 financial institutions, including Bank of America, PNC Bank and Regions Bank, we work with thousands of retailers you know, providing millions of marketing offers to consumers across the US, and soon, around the world.

ATLANTA, Georgia, March 18, 2014 – Cardlytics, the leader in Card-Linked Marketing, today announced the release of its latest white paper. This white paper goes into detail on what makes a customer truly loyal and how marketers can more accurately communicate with this important group using Whole-Wallet Analytics. This white paper compares consumer spending within categories to test the predominant theory that a retailer’s most frequent customers are their most loyal customers. Through relationships with nearly 400 banks in the US and the UK, Cardlytics utilizes their patented Cardlytics Automated Transaction System (CATS) to analyze the purchase behavior of consumers within and across categories and geographies. The analysis demonstrated that frequency should not be the only determining factor when identifying an organization’s most loyal patrons. During a 6-month period in 2013, Cardlytics looked at actual consumer purchase transactions in the following retail categories: restaurants, apparel, gas/convenience, grocery and general retail. Cardlytics’ research revealed that consumers who shop frequently with one retailer - at times - actually shop more frequently with competitors. Marketers should take this into consideration when approaching these consumers, as they behave differently from those that shop with their business exclusively. The white paper details the methodology of Whole-Wallet Analytics, including case studies and related data findings for several categories. Readers will take a deeper dive into specifics discovering: • The different customer segments such as New Customers, Infrequent Customers, Heavy Switchers, and Heavy Loyals and how marketers can develop a strategy to reach each type • How the top 20% of loyal customers for any business differ from one another within this group • Examples of loyalty versus frequency in each retailer category “Traditionally, customer loyalty has been gauged by how frequently a consumer shops with a business,” said Kasey Byrne, CMO at Cardlytics. “While frequency does play a factor, we must look at where else the consumer is shopping to gain a complete perspective of customer loyalty. With Whole-Wallet Analytics, we’re able to determine the shopping habits of true loyal customers and develop even more targeted campaigns that cater to the needs of each consumer.”About CardlyticsCardlytics is a leading advertising & technology company and the pioneer in Card-Linked Marketing. Through partnerships with nearly 400 financial institutions, including Bank of America, Lloyds Banking Group and others, the company has insight into consumer purchase behavior for ~70% of U.S. households and ~30% of U.K. households, capturing spending across all stores and categories. Cardlytics’ patented technology allows advertisers to make a direct connection to millions of active buyers, through their online banking and mobile banking applications. Cardlytics is headquartered in Atlanta, with offices in London, New York and San Francisco. The company is funded by leading investors in Boston and Silicon Valley, as well as a strategic investment from the world’s leading loyalty company, Aimia. Media Contacts: Retail/Marketing/Advertising Media: Heedrin Bustamante Grayling 415-442-4019 heedrin.bustamante@grayling.com Corporate: Carla McMorris Cardlytics 916-213-1398 cmcmorris@cardlytics.com

ATLANTA, April 3, 2014 - Cardlytics, an Atlanta-based advertising and technology company and the pioneer in Card-Linked Marketing, tapped into Atlanta’s high tech talent pool in a new, innovative way this past weekend. The fast-growing company held the second annual Cardlytics Software Engineering Competition at the Georgia Institute of Technology. Albert Shaw, a Georgia Tech freshman from Johns Creek, won the competition and was named IronCoder 2014, taking home a cash prize of $2,000 and, more importantly, securing an interview with the company. The competition is designed to reward technology students and help identify talent for open technology and engineering positions with Cardlytics in Atlanta. This is Shaw’s second visit to the winner’s circle in the IronCoder competition. He came in second in the inaugural IronCoder event in 2013. Graduate student Kaeser Sabrin, of Dhaka, Bangladesh, took home second prize ($1000) and Surenkumar Nihalani, a graduate student from Mumbai, India, came in third place ($500 prize). Both Sabrin and Nihalani will also get interviews with the Cardlytics engineering team. The three-hour competition took place March 29th on the Georgia Tech campus, with about 25 participants. The challenge was a closely guarded secret until the competition began. Competitors were asked to complete 10 highly complex math problems. The winners were chosen based on how accurately they answered the question, with speed of completion breaking any ties. “As Cardlytics grows, we are looking for great technologists to fuel that expansion. We created the IronCoder challenge to introduce Cardlytics to the fantastic technical talent at Georgia Tech,” said Andrew Hamilton, Chief Technology Officer, Cardlytics. “In our second year, we had even more students participate, and they all turned in very high quality work. Our sincere congratulations go to Albert, Kaeser and Surenkumar and we look forward to meeting all of them in the weeks ahead,” Hamilton added. Cardlytics is always on the look out for high–level technology professionals, including software engineers, project managers, analysts and developers. A full list of current openings is available at Cardlytics Careers.

About Cardlytics

Cardlytics is a leading advertising & technology company and the pioneer in Card-Linked Marketing. Through partnerships with nearly 400 financial institutions, including Bank of America, Lloyds Banking Group and others, the company has insight into consumer purchase behavior for ~70% of U.S. households and ~30% of U.K. households, capturing spending across all stores and categories. Cardlytics’ patented technology allows advertisers to make a direct connection to millions of active buyers, through their online banking and mobile banking applications. Cardlytics is headquartered in Atlanta, with offices in London, New York and San Francisco. The company is funded by leading investors in Boston and Silicon Valley, as well as a strategic investment from the world’s leading loyalty company, Aimia.

ATLANTA, May 15, 2014 — Cardlytics, the leader in Card-Linked Marketing, today announced that President & COO, Lynne Laube, has been named a finalist for the Ernst & Young Entrepreneur of the Year Award for the Southeast, in the technology category. The award program recognizes entrepreneurs who demonstrate excellence and extraordinary success and personal commitment to their businesses and communities. “I am very pleased to be selected as a finalist for this prestigious award by such a well-regarded organization,” said Lynne Laube. “I look forward to meeting the other finalists and celebrating our collective achievements and contributions to the Southeast region.” Lynne Laube cofounded the advertising & technology company, Cardlytics, Inc. with Scott Grimes in 2008. The company has grown to over 250 employees in six short years, with nearly 400 financial institution partners including Bank of America, PNC Bank and Regions Bank. Prior to founding Cardlytics, Lynne served as Vice President and COO at Capital One, where she helped build Payments, Capital One’s most significant and strategic innovation investment. In her 13 years at Capital One, Lynne held a number of leadership positions and was responsible for the key innovations, including the formation and growth of the core U.S. credit card business, expansion in the UK, and development of several new U.S. business lines. The award winners will be announced at a gala on Thursday, June 26th at the Intercontinental Buckhead Atlanta hotel, in Atlanta, Georgia.

About EY Entrepreneur of the Year Southeast

EY Entrepreneur of the Year is the world’s most prestigious business award for entrepreneurs. The unique award makes a difference through the way it encourages entrepreneurial activity among those with potential and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global award of its kind, Entrepreneur of the Year celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 145 cities in more than 60 countries.

About Cardlytics

Cardlytics is a leading advertising & technology company and the pioneer in Card-Linked Marketing. Through partnerships with nearly 400 financial institutions, including Bank of America, Lloyds Banking Group and others, the company has insight into consumer purchase behavior for ~70% of U.S. households and ~30% of U.K. households, capturing spending across all stores and categories. Cardlytics’ patented technology allows advertisers to make a direct connection to millions of active buyers, through their online banking and mobile banking applications. Cardlytics is headquartered in Atlanta, with offices in London, New York and San Francisco. The company is funded by leading investors in Boston and Silicon Valley, as well as a strategic investment from the world’s leading loyalty company, Aimia.

ATLANTA, May 22, 2014 — Cardlytics, the leader in Card-Linked Marketing, announced today that the company has been honored as one of the Georgia Fast 40. The Georgia Fast 40 was founded in 2008 to honor companies headquartered in the state of Georgia that are achieving sustained growth over a three-year period. This year saw the largest pool of applicants in the history of the event, with over 100 companies submitting applications, which makes this recognition even more rewarding for Cardlytics. “This has been a very exciting year for Cardlytics,” said Scott Grimes, Cardlytics’ CEO. “Thousands of national and regional advertisers are profitably driving growth with Card-Linked Marketing, leading U.S. and European banks continue to join the Cardlytics Advertising Platform, and company revenues grew over 300%.” “Cardlytics has a very impressive growth story, and we're very pleased to name the company to the Georgia Fast 40 list,” stated Patrick Putman, Chairman of the 2014 Georgia Fast 40 Committee and Managing Director for The PrivateBank. The Georgia Fast 40 recognition event will be held on June 19, 2014 at the Intercontinental Hotel in Atlanta.

About The Georgia Fast 40

The Georgia Fast 40 was founded in 2008 to honor companies headquartered in the state of Georgia achieving sustained growth. Growth is measured objectively based on revenue and employment, whether achieved organically or through acquisition. This award is presented by the Atlanta chapter of Association for Corporate Growth. ACG was founded in 1954 and is a global organization comprised of Company leaders, corporate development officers, private equity professionals, investment bankers, accountants, attorneys, lenders and other professionals focused on growth in the middle market. ACG Atlanta brings together every segment of the growth community to facilitate growth in all forms in the company lifecycle. The companies are categorized into two groups with 20 companies recognized in each.

About Cardlytics

Cardlytics is a leading advertising and technology company and the pioneer in Card-Linked Marketing. Through partnerships with nearly 400 financial institutions, including Bank of America, Lloyds Banking Group and others, the company has insight into consumer purchase behavior for ~70% of U.S. households and ~30% of U.K. households, capturing spending across all stores and categories. Cardlytics’ patented technology allows advertisers to make a direct connection to millions of active buyers, through their online banking and mobile banking applications. Cardlytics is headquartered in Atlanta, with offices in London, New York and San Francisco. The company is funded by leading investors in Boston and Silicon Valley, as well as a strategic investment from the world’s leading loyalty company, Aimia.

Company Results Prove Card-Linked Marketing Adds Incremental Value to Banks through Deeper Customer Relationships

ATLANTA, September 3, 2014 — Cardlytics, the leader in Card-Linked Marketing with thousands of advertisers and hundreds of national brands, today announced the release of its latest white paper: “Benefits of Card-Linked Marketing for Financial Institutions – Increased Card Usage and Decreased Customer Attrition.” The white paper examines the impact of interchange fee limits on customer engagement programs, then goes on to document how the Cardlytics Card-Linked Marketing program in place at Bank of America, PNC Bank, Regions Bank and hundreds of others, has stayed attrition and increased debit and credit card use and spending. Interchange fee limits placed on debit transactions – one of bank customers’ preferred methods of payment – have reduced the ability for banks to generate revenue from this vital source. To recoup this revenue, banks risk chasing away existing customers with added fees and a decreased offering of services. The white paper analyzes the ways Card-Linked Marketing can help banks make up for this loss. Citing data from the Cardlytics program the paper illustrated how Card-Linked Marketing:

• Increases card spend – Customers who have redeemed at least one Cardlytics advertiser reward spend an average of 4% more with their bank cards
• Increases online and mobile use – Customers who have activated rewards have a 16% increase in online banking logins,and 30% of activations come from mobile within the first six months of adoption
• Decreases attrition rate – Customer engagement with Card-Linked Marketing produces an overall decrease in attrition rate, and redeemers stay more engaged
• Attracts new retail customers – Nearly half of all customers between the ages of 26 and 34 are likely to switch card providers to get a targeted rewards program
• Enhances relationships with existing customers – Banks create loyalty and brand value with their customers with easy-to-use rewards that help them save money on the things they buy every day

“Banks shouldn’t have to choose between growing revenue and maintaining customer relationships,” said John Brown, President of US Operations at Cardlytics. “Card-Linked Marketing gives banks a way to meet a variety of customer engagement needs as they decrease attrition and drive incremental revenue through more card use and spending.” Through partnerships with nearly 400 banks, the patented Cardlytics advertising platform places targeted advertising from hundreds of national brands and thousands of regional brands to reach millions of consumers through their online and mobile banking statements.About CardlyticsCardlytics is an advertising and technology company and the leader and pioneer in Card-Linked Marketing. Through partnerships with nearly 400 financial institutions, including Bank of America, Lloyds Banking Group and many others, the company has insight into consumer purchase behavior for 70% of U.S. households and 30% of U.K. households, capturing spending across all stores and categories. Cardlytics’ patented technology allows advertisers to make a direct connection to millions of active buyers through multiple digital platforms, including their online banking and mobile banking applications. Cardlytics is headquartered in Atlanta, with offices in London, New York and San Francisco. The company is funded by leading investors in Boston and Silicon Valley, as well as a strategic investment from the world’s leading loyalty company, Aimia.

ATLANTA, September 16, 2014 – Cardlytics, an Atlanta-based advertising and technology company and the industry leader in Card-Linked Marketing, was named one of the top 20 Best Places to Work in Atlanta on September 12. The company was ranked #13 on the Best Places to Work list in the medium-sized business category. The coveted distinction is earned by Atlanta companies – small, medium and large – across a variety of industries.The news was announced at the Atlanta Business Chronicle Best Places to Work breakfast event at the Georgia World Congress Center. Representatives from several hundred companies and some of the most influential business people in the Atlanta market attended. The keynote speaker, U.S. Senator Johnny Isakson, addressed the crowd, noting that a business’s environment and core principles have a direct impact on inspiring employees.This is the first year Cardlytics has been ranked on the Best Places to Work list. The firm is among the winners included in a special section in this week’s Atlanta Business Chronicle.“All of our us at Cardlytics are really excited to be recognized as one of the best places to work in Atlanta,” said Scott Grimes, CEO of Cardlytics. “We are proud of our team. Their level of excellence and commitment is the reason we lead the Card-Linked Marketing sector and continue to innovate in digital media.”The nomination process, facilitated by Quantum Workplace, took place this summer. After receiving all the initial nominations, the employees of each nominated company completed a scientifically valid survey, and those organizations were then rated based on survey responses on work environment, people practices and other matrices. Atlanta Business Chronicle said that this year more than 300 companies and organizations participated in the surveys and more than 18,000 employees completed surveys.About CardlyticsCardlytics is an advertising & technology company and the leader and pioneer in Card-Linked Marketing. Through partnerships with nearly 400 financial institutions, including Bank of America, Lloyds Banking Group and many others, the company has insight into consumer purchase behavior for 70% of U.S. households and 30% of U.K. households, capturing spending across all stores and categories. Cardlytics’ patented technology allows advertisers to make a direct connection to millions of active buyers through multiple digital platforms, including their online banking and mobile banking applications. Cardlytics is headquartered in Atlanta, with offices in London, New York and San Francisco. The company is funded by leading investors in Boston and Silicon Valley, as well as a strategic investment from the world’s leading loyalty company, Aimia.