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Whether filing up at the pump or stocking up the fridge, households across the country are feeling the squeeze as a hike in inflation increases the cost of everyday items. And the outlook isn’t very bright. Just this month the UK government appointed a ‘cost of living business tsar’ to advise businesses on schemes to help those struggling with rising prices.

Cardlytics UK’s latest State of Spend report analyses the impact of the cost of living on UK consumer spending and how people are shifting their behaviours as a result. With energy bills, petrol, and grocery spending seeing some of the biggest increases, the report finds that UK consumers expect to spend at least £2000 more on essentials this year. The impact is stark: Total UK consumer spend on essential items rose by 7% between 2020 and 2022, with the average transaction value increasing by 10%.  

But with three quarters (74%) of UK consumers saying they are spending more on day-to-day outgoings than a year ago, how are they responding to increased cost pressures? Here are three trends we’re seeing:

1. Non-essential spending takes a backseat

As prices on day-to-day essentials like food and fuel rise, consumers are looking to claw back spend on luxuries, such as leisure activities, eating out and travel. In fact, two in five (42%) consumers are planning to cut back on the number of holidays they take in a bid to curb their annual spend. 

2. Comparison sites are increasing in popularity

Three quarters (73%) of consumers plan to shop around for the best deals and more than half (58%) plan to use price comparison sites more frequently.

3. Supermarket switching 

Consumers are shifting spend away from the big four and toward the discounters, as every penny on the weekly shop counts. Total spend across the big four supermarkets fell 7% in the last year whilst discount supermarkets managed to uphold their market share.

But what is the impact on brands and what strategies can they use to engage customers and gain ground against their competitors?

There’s no doubt that brands across all categories are caught in the middle of the cost-of-living crisis and faced with a difficult question: should brands pass increasing costs onto consumers or protect their bottom lines?

But there is a third option. If brands can invest in their customers now, they are likely to reap greater rewards down the line. 

With the cost-of-living crisis eroding brand loyalty and competition at an all-time high, keeping customers happy and giving them a reason to spend with you should be a top priority. 

Whether it is through tailored rewards, cash back, or loyalty offers, brands can create long-term brand affinity with their customers and support them when they need it the most.

Download the UK State of Spend report here.

Atlanta, GA – July 19, 2022 – Cardlytics, Inc., (NASDAQ: CDLX), an advertising platform in banks’ digital channels, today announced that its second quarter ended June 30, 2022 financial results will be released on Tuesday, August 2, 2022, after market close. The company will host a conference call and webcast at 5:00 PM (ET) / 2:00 PM (PT) to discuss the company’s financial results.

A live audio webcast of the event will be available on the Cardlytics Investor Relations website at http://ir.cardlytics.com/. A live dial-in will be available after registering at this link. Shortly after the conclusion of the call, a replay of this conference call will be available through 8:00 PM ET on August 9, 2022 on the Cardlytics Investor Relations website at http://ir.cardlytics.com/.

About Cardlytics

Cardlytics (NASDAQ: CDLX) is a digital advertising platform. We partner with financial institutions to run their rewards programs that promote customer loyalty and deepen relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, Los Angeles, San Francisco, Austin, Detroit and Visakhapatnam. Learn more at www.cardlytics.com.

Cardlytics and our network of banking partners created and then scaled the most influential, trustworthy, and value-focused platform to bring brands and consumers together. Over the last 12 years, our global monthly active users have grown to 178M, and our core value proposition of offering cash-back rewards to bank cardholders remains to this day. But what has changed is the vast digital marketplace in which we compete.

The digital media market is expected to reach a staggering $286B by 2026, creating an immediate opportunity for banks and their customers to capture more partner-funded value from brands. This growth is amplified by the shift in merchant preference for cash-back rewards as compared to investment in social media, according to a recent study by the Digital Commerce Alliance (DCA).

So how can our banking partners capture more partner-funded dollars and consumer spend in the face of this opportunity? The first key to success is driving demand.

Driving Demand: Tackling GAFA

Cash-back offers are so hot that even Google has gotten into the game with the launch of Google Pay Offers in 2020, in partnership with Rakuten. And speaking of Google, it’s just one part of the digital triopoly with which bank-offer programs compete for merchant media dollars.

Google and Amazon control a vast amount of shopping initiation, putting them in the advantageous position to win the basket. Fifty-three percent of U.S. ecommerce searches start with Google, and 40% of global consumers start a product search first on Amazon.

For banks to compete for the consumer mindshare and the payment at checkout, they need to start thinking like the digital giants. They need to drive demand, not wait for it.

Taking on GAFA by Driving Demand

The time for banks to act is now. First, with the deprecation of the cookie and regulatory pressures facing GAFA, banks have an advantage: they are already highly regulated. Second, consumers trust banks to manage their data, with 37% of consumers trusting banks the most. Finally, banks—and, by connection, Cardlytics—have precise transaction data, giving us the advantage on measurement and attribution merchants really want.

So how can banks drive demand? Here are four recommendations:

· Modernize their consumer UX to accommodate expanded advertising budgets such as brand and affiliate media dollars;

· Promote their card-linked offers and cash-back rewards program in card benefits, BAU (business as usual) communication, and dedicated email and mobile communications;

· Publish “beyond the tile” by creating live links to the card-linked offers and cash-back rewards programs throughout their experience and through connected commerce;

· Create more expanded partnerships with merchants in loyalty benefits and other value propositions throughout their organization.

Stay tuned for Part 2 of 4 of our Winning the Basket series. Next, we’ll discuss stimulating cash-back reward activation.

As parents and students gear up for another school year, retailers are scrambling to get their slice of the pie. Traditional gift-giving holidays aside–back to school is the second-largest annual shopping event.

The dust is still settling from the sucker punch that the COVID-19 pandemic hit the retail industry with. But there is hope on the horizon. According to Cardlytics’ purchase insights, 2021 spending was strong and showed signs of growth, with a few caveats. Here are the key trends to watch for as you plan your 2022 back-to-school campaigns.

Key takeaways

• Back-to-school shopping is the second-largest annual shopping event, accounting for up to 21% of all non-holiday spending.
• Spending across back-to-school categories is returning to pre-pandemic levels while the overall trend points towards fewer, more loyal customers.
• Uncertainty in school enrollment levels still looms, but retailers can make the most of the upcoming back-to-school shopping season by focusing on building customer loyalty.

The Importance of Back to School

Between school supplies, new clothes, sporting goods, and home decor–students and their parents make many purchases before going back to school.

The big back-to-school shopping season typically kicks off in early-to-mid June, with a peak in those final few weeks before school starts in mid-August. The uptick in sales tapers off by the Labor Day holiday, and retailers shift their focus to the December holiday shopping season.

But how big is big?

Cardlytics data shows that back-to-school shopping accounted for 6 out of the top 10 non-holiday shopping weeks in 2020. In fact, it comprised a whopping 21% of non-holiday spending that year, with only a slight dip to 19% in 2021, when back-to-school accounted for only 3 of the top 10 non-holiday shopping weeks.  It’s a surge in retail shopping that everyone from big box stores to specialty shops simply can’t afford to miss out on.

Consumers are spending more across popular back-to-school shopping categories. In 2021, we saw a 1.2% increase in spending over the previous year, despite a drop in customers and frequency. This growth highlights an opportunity for retail managers to focus on building customer loyalty to maximize sales across a noticeably shrinking pool of customers.

Customer Consolidation: Pre-Pandemic to Present

While spending is on the road to recovery, the landscape for retail has changed. The academic calendar drives back-to-school sales, but the number of shoppers and where and how they shop has undeniably changed. 

At face value, the numbers look good–all spending categories saw growth in 2020 and, with the exception of the home and office supplies categories, 2021 witnessed similar growth. One clear insight from 2021 is that the number of customers is steadily shrinking. That means a smaller group of shoppers spend more to account for the overall growth.

Breaking Down the Data

That could be a sign that customer loyalty is suffering. Convenience still seems to be a key driver for shopping decisions, pushing consumers to consolidate trips and shop with fewer brands. When looking at 2021 compared to 2020, there is a slight shift back to in-store shopping, up 3.4%, while online shopping is down 2.3%. 

It also makes sense that the 2020 spikes in books, supplies, and technology that fueled virtual learning are down 8.8% in 2021. Other trends that we saw come and go during the pandemic included an uptick in home decor spending as we grew bored with our surroundings, and dips in clothing and shoes with fewer opportunities to go out. 

The 2021 data shows that home decor is down 8.0%, clothing is up 24.3%, and shoes are up 28.6%. These are much closer to 2019 numbers, signaling a return to normalcy.

School Enrollment & Retail Trends

We can’t blame the pandemic for every little nuance. Lingering fears over supply chain issues, economic headwinds due to inflation, and erratic social behaviors have taken their toll on the retail industry. In difficult economic environments, consumers will look to find savings wherever they can to ensure they are maximizing the value of their hard earned dollars. Advertisers should look to promote deals and incorporate value messaging into their strategies this back-to-school season. As every purchase will be carefully considered, savings is the name of the game. Being able to put dollars back into customers’ wallets through rewards is an effective way to capture consumer spend. 

But there have been significant changes in public education as well. 

There are whispers about plummeting public school attendance rates across the nation. While we can’t say there is any direct link between school enrollment and back-to-school retail trends, it’s hard not to notice the numbers in two of the nation’s largest public school systems.

During the 2020-21 school year, coinciding with the height of the COVID-19 pandemic, Texas Public Schools dropped in attendance rates by 2.2%. It’s the first time Texas has seen a drop since the school board began collecting enrollment data. This decline is confounding considering that Texas also saw significant growth from domestic migration in the same year. 

Similarly, the California Department of Education released numbers for the 2020-21 school year, citing a decline in enrollment by more than 160,000 students. That was also a first in at least two decades for California schools.

Again, a drop in public school attendance doesn’t necessarily translate to a decline in shoppers during the back-to-school 2021 shopping season. These students are still learning–through homeschool, private school, or other educational programs and therefore still need school supplies, sporting equipment, and clothing. But there could be a correlation due to less pressure to be well-dressed or fewer requirements for educational expenses outside of public school systems. 

So, how do fewer customers during the school enrollment period translate to your customer experience strategy? It’s simple–the key is to focus on customer loyalty programs and the digital customer experience.

Loyalty Becomes the Name of the Game

Retail brand managers, e-commerce directors, buyers, and planners are regrouping to improve the customer experience and lure shoppers back to their stores. There’s a premium on building customer loyalty for the 2022-23 back-to-school shopping season. 

A smaller pool of bigger spenders translates to a higher value on each acquisition. Retail brands have been meticulously tracking the cost of gaining a new customer and comparing it to the cost of keeping that customer. And those data sets aren’t going away any time soon. They’ll get more attention as boardrooms full of marketing professionals and business executives try to crack the code for the retail customer experience.

As you pour over the numbers, remember that Cardlytics data can provide a more complete picture, helping you re-evaluate a customer’s lifetime value in today’s market.

The Bottom Line on Customer Loyalty and Back to School

The bottom line is that the customer pool is shrinking. While shoppers might be spending more freely, they choose convenience over specialty shopping experiences. Many customers are still choosing online retail and mass-market retailers, shifting back in favor of the one-stop-shop mentality. And that makes your dwindling pool of customers much more valuable. 

Now is the time for laser-focused, optimized customer loyalty programs to draw the big spenders back to your stores. That’s where Cardlytics can help–we specialize in providing high-quality, first-party insights to help you re-evaluate your customer experience strategy and improve customer loyalty. 

With insight into 1 out of every 2 debit and credit card swipes in the US, Cardlytics is committed to helping marketers understand and respond to current trends that are impacting their industries.

We put these purchase insights into action every day through precisely targeted campaigns that drive incremental return on ad spend. This report highlights important shifts in consumer spend in the first quarter of 2022 across industries so marketers can take action to drive measurable sales. 

Consumer spending in the United States has been on the rise over the past four years, and despite the effects of inflation, consumers are continuing to spend more than ever with consumer spend up 7% in Q1 2022 vs. Q1 2021. 

The effects of record level inflation, however, are starting to be seen. Fluctuation in the last weeks of March indicates consumers have started to pull back on their spending. This has led to a slowing growth rate after strong spending in January and February. 

Online vs. In-store

The way consumers purchase has changed quite dramatically in the past three years. Consumer confidence in in-store shopping is stabilizing, as online sales growth slows after pandemic-driven multi-year growth. 

Shifts in consumer spending habits over the last two years required brands to reevaluate their online customer experience. Companies large and small that quickly responded, thrived. The immense transformation experienced within disruptor categories, such as Restaurant delivery and Direct-to-Consumer (DTC), led to massive growth. Slowing growth for these categories in 2022 indicates that while they are here to stay, brands need to determine the right path forward in targeting the right consumers more effectively and cost-efficiently.

ATLANTA, May 02, 2022 -- Cardlytics, Inc. (NASDAQ: CDLX), a digital advertising platform, today announced financial results for the first quarter ended March 31, 2022. Supplemental information is available on the Investor Relations section of Cardlytics' website at http://ir.cardlytics.com/.

“We had our largest Q1 ever and delivered results above our expectations,” said Lynne Laube, CEO & Co-Founder of Cardlytics. “Our sales team executed against plan despite a difficult macroeconomic environment, and we continue to drive performance related outcomes for our advertising clients.”

“This was a solid quarter and we are pleased with the execution despite issues in the global economy,” said Andy Christiansen, CFO of Cardlytics. “We remain focused on the things we can control – developing and maintaining strong relationships with all of our partners and enhancing our advertising platform to unlock the massive potential of our channel. We are excited for the rest of 2022 and look forward to continued execution.”

First Quarter 2022 Financial Results

• Revenue was $67.9 million, an increase of 28% year-over-year, compared to $53.2 million in the first quarter of 2021.
• Billings, a non-GAAP metric, was $98.2 million, an increase of 29% year-over-year, compared to $76.3 million in the first quarter of 2021.
• Gross profit was $26.2 million, an increase of 34% year-over-year, compared to $19.5 million in the first quarter of 2021.
• Adjusted contribution, a non-GAAP metric, was $32.8 million, an increase of 35% year-over-year, compared to $24.3 million in the first quarter of 2021.
• Net income attributable to common stockholders was $33.0 million, or $0.91 per diluted share, based on 37.2 million fully diluted weighted-average common shares, compared to a net loss attributable to common stockholders of $(24.9) million, or $(0.85) per diluted share, based on 29.3 million fully diluted weighted-average common shares in the first quarter of 2021.
• Non-GAAP net loss was $(14.2) million, or $(0.38) per diluted share, based on 37.2 million fully diluted weighted-average common shares, compared to non-GAAP net loss of $(9.9) million, or $(0.34) per diluted share, based on 29.3 million fully diluted weighted-average common shares in the first quarter of 2021.
• Adjusted EBITDA, a non-GAAP metric, was a loss of $(10.5) million compared to a loss of $(3.9) million in the first quarter of 2021.

Key Metrics

• Cardlytics MAUs were 178.5 million, an increase of 6%, compared to 168.6 million in the first quarter of 2021.
• Cardlytics ARPU was $0.36, an increase of 13%, compared to $0.32 in the first quarter of 2021.
• Bridg ARR was $14.0 million in the first quarter of 2022.

Definitions of MAUs, ARPU and ARR are included below under the caption “Non-GAAP Measures and Other Performance Metrics.”

Second Quarter 2022 Financial Expectations

Cardlytics anticipates billings, revenue, and adjusted contribution to be in the following ranges (in millions):

 Q2 2022 GuidanceBillings⁽¹⁾$106.0 - $116.0Revenue$73.0 - $80.0Adjusted contribution⁽²⁾$36.5 - $40.5

(1)   A reconciliation of billings to GAAP revenue on a forward-looking basis is presented below under the heading "Reconciliation of Forecasted GAAP Revenue to Billings."
(2)   A reconciliation of adjusted contribution to GAAP gross profit on a forward-looking basis is not available without unreasonable efforts due to the high variability, complexity and low visibility with respect to the items excluded from this non-GAAP measure.

Earnings Teleconference Information

Cardlytics will discuss its first quarter 2022 financial results during a teleconference today, May 2, 2022, at 5:00 PM ET / 2:00 PM PT. The conference call can be accessed at (866) 385-4179 (domestic) or (210) 874-7775 (international), conference ID# 8338158. A replay of the conference call will be available through 8:00 PM ET / 5:00 PM PT on May 9, 2022 at (855) 859-2056 (domestic) or (404) 537-3406 (international). The replay passcode is 8338158. The call will also be broadcast simultaneously at http://ir.cardlytics.com/. Following the completion of the call, a recorded replay of the webcast will be available on Cardlytics’ website.

About Cardlytics

Cardlytics (NASDAQ: CDLX) is a digital advertising platform. We partner with financial institutions to run their rewards programs that promote customer loyalty and deepen relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, Los Angeles, San Francisco, Austin, Detroit and Visakhapatnam. Learn more at www.cardlytics.com.

ATLANTA, GA – MAY 12, 2022 – Cardlytics (NASDAQ: CDLX), an advertising platform in banks’ digital channels, today released its Q1 2022 State of Spend Report.  With insight into 1 out of every 2 debit and credit card swipes in the US, Cardlytics found that overall consumer spend is up 7% in Q1 2022 versus the same quarter last year. This marks the highest consumer spending level in four years, despite concerns over record inflation.  

The report, which analyzed purchase insights from the Cardlytics platform between December 30, 2021, and March 31, 2022, reveals how consumers are spending across categories including restaurant, direct-to-consumer (DTC), travel, grocery, gas, and convenience, among others. This Purchase Intelligence™ is critical for advertisers to better understand changing consumer preferences and create resulting campaigns that drive incremental returns.  

A few highlights from the Q1 2022 State of Spend Report show: 

• Travel and entertainment experienced significant growth (54%) as consumers began traveling again. This category led consumer spending with year-over-year (YoY) increases among airlines (99%), amusement parks (110%), concerts and theater (213%), cruise lines (345%), hotels and lodging (39%), museums and parks (55%), and travel aggregators and agencies (83%).  

• Restaurant and food delivery both saw positive consumer spending. Restaurant had a 16% bump,  which could be attributed partially to overall price increases. Interestingly, while restaurant delivery in Q1 increases, the overall spending for this category shows slowing growth compared to previous years (202% in 2019, 131% in 2020, 5% 2021).   

• Consumers are making fewer fuel trips but are spending more per trip. As a result of the lingering effects of the pandemic, recurring supply chain roadblocks, and a recent inflation surge, gas prices have hit an all-time national average high of $4.18 per gallon. This has led to fewer, more expensive trips to the pump. The gas and convenience sector made up approximately 16.5% of customer trips in 2022, a slight decrease from 2021’s 17.3%. As oil prices increased, so did consumer purchases. In 2021, $50+ purchases were only 13% of total purchases and so far in 2022, approximately 1 in 3 fuel purchases are over $50. 

• Retail spending is slowing online and in-store. While overall spending across categories is up, and in-store spending has been better than expected, consumers are starting to pull back on retail purchases. The YoY consumer spend growth for 2022 online shopping was up 44% over 2019 and up 31% over 2020. However, there was no growth in 2022 compared to 2021. For in-store shopping 2022 growth was 7% over 2019, 5% over 2020 and 3% over 2021.  

“Despite supply chain challenges, ongoing pandemic uncertainty, and record-level inflation, it’s clear that consumers are continuing to spend but are also looking for frictionless ways to save,” said Cardlytics’ Chief Business Officer, Ross McNab. “As the economy continues to open and summer approaches, now is an important time for brands to take a closer look at their existing marketing strategies and determine what is really driving moments of impact and measurable incremental return on ad spend and make any adjustments accordingly.” 

To learn more about Cardlytics’ solutions for driving incremental impact and the Q1 2022 State of Spend, visit https://cdlx.cc/Q12022StateofSpendPR  

About Cardlytics 
Cardlytics (NASDAQ: CDLX) is a digital advertising platform. We partner with financial institutions to run their rewards programs that promote customer loyalty and deepen relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, Los Angeles, San Francisco, Austin, Detroit and Visakhapatnam. Learn more at www.cardlytics.com. 

Energy bills, food prices, national insurance, and inflation are all on the rise causing mounting financial pressures and concerns for consumers. As the cost of the weekly food shop goes through the roof and the price of filling up the car creeps, consumers are looking for better ways to manage their finances and find the best savings options possible, creating new opportunities for their banking relationships.

Our new data from a poll of over 2,000 UK consumers finds that almost three quarters (73%) plan to shop around more this year in search of the best deals. At the same time, over half (57%) are checking their banking apps more often now than they did a year ago.

While consumers are forced to juggle these new demands on their finances, it creates a valuable opportunity for banks to utilise their platforms for good, building deeper relationships and positioning themselves as a resource for help.

As banks have transitioned to online and mobile banking in recent years, the ‘face’ of banks is fading. Whilst digital banking has revolutionised the way banks can reach customers, whenever and wherever they are, it has made it increasingly difficult to build and maintain the same deep and highly personal relationships.

With inflationary pressures eating into earnings, consumers are increasingly looking to their banks for financial advice and resources. They’re particularly seeking personalised approaches that are tailored to their specific financial situations – from help with budgeting to advice on the best ways to maximise savings.   

LISTEN IN: Campbell Shaw, SVP FI & Publisher Partnerships, discusses enriching banks' customer relationships during difficult times on the Commerce Code podcast.

This cost-of-living crisis provides both a motivation and an opportunity for banks to reconnect with their customers. So how can they best help?

Banks have access to a wealth of purchase insights and by evaluating which brands are seeing the biggest rise in average transaction values, they can see exactly where customers are feeling cost pressures. Banks can then introduce personalized offers that can help address these, from discounts on petrol to cash back on the brands they visit the most, helping them play a key role in supporting their customers where it matters.

And it isn’t just about the positive savings impact for the consumer; there are clear benefits for the bank too.

Bank of America is one example that is truly leading the way - its Preferred Rewards Program has a clear tiered total benefits program for cross-product engagement, meaning that as a customer’s balance grows, so will the benefits a customer receives.

To realise the true value of loyalty programs, banks must adapt their mindset to view them not from the transactional lens of “purchase this and get something in return,” but from the perspective of providing support and creating a point of relevance in a customer’s life. The rising cost of living provides that sweet spot of relevancy for banks.

As the cost-of-living crisis continues to wage war on consumer’s purse strings, there’s a clear opportunity for banks to utilise the data they already have, showing their customers that they truly understand their individual financial pressures and can support them.

Rather than just powering transactions in the background, banks can – and should – utilise the purchase intelligence they have at their fingertips to play an active role in supporting consumers through the cost-of-living squeeze. The result for banks? More financially stable, engaged, and loyal customers.

ATLANTA, GA – April 21, 2022 – Cardlytics (NASDAQ: CDLX), an advertising platform in banks’ digital channels, today announced the appointment of Jose Singer as its Chief Product Officer.

Beginning May 16, Singer will succeed Michael Akkerman and lead Cardlytics’ overall product strategy, including the evolution and expansion of its advertising platform capabilities and user interface. He will also be closely aligned with sales and engineering leadership, striving to deliver a seamless, best-in-class product platform and go-to-market strategy that exceeds partner expectations and expands the overall adoption of Cardlytics’ solutions by advertisers.

“Jose brings a wealth of knowledge and experience in developing successful operating models that seamlessly align the product and engineering functions for optimal performance in a fast-paced industry,” said Cardlytics CEO, Lynne Laube. “We are thrilled to have him join our team at a pivotal moment in time for our company as we work to migrate to AWS alongside the rollout of a number of new platform capabilities on behalf of our partners and their shared customers.”

Singer joins Cardlytics from Nextdoor where he served as Head of Product for business and agency solutions. In this role, Singer was responsible for the end-to-end product experience, unifying the ad platforms and overall strategy for small and enterprise advertisers. Prior to his role at Nextdoor, Singer held various leadership positions at Yahoo, including Vice President of Product for their advertising solutions, running their native, search, service delivery, and supply-side ad platforms.

Singer holds a Master of Law from Columbia University and a Bachelor of Law from the Pontifical Catholic University of Rio de Janeiro in Brazil. Singer will be based in Cardlytics’ San Francisco office.

About Cardlytics

Cardlytics (NASDAQ: CDLX) is a digital advertising platform. We partner with financial institutions to run their rewards programs that promote customer loyalty and deepen relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, Los Angeles, San Francisco, Austin, Detroit and Visakhapatnam. Learn more at www.cardlytics.com.