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Welcoming American Express to the Cardlytics Network
At Cardlytics, we believe in making commerce more rewarding for everyone. We’ve created a unique platform where everyone benefits – our brand advertisers, our financial institution partners, and consumers – and finds meaningful value in card-linked offers and cash back rewards.
We continue to strengthen and build on our extensive network, welcoming new financial institution partners and brand advertisers with a shared mission of bringing more value to consumers. We’re delighted to launch our newest partnership with American Express, whose proprietary owned digital advertising platform, Amex Offers, continues to transform to meet the demands of a dynamic retail environment and bring value to Amex Card Members and merchant advertisers. Together, we're working to scale the number of card-linked offers on the platform, helping more advertisers market to Amex Card Members and providing Card Members with access to more value through cash back rewards via the personalized digital experience they already know.
We look forward to ramping up our partnership in the coming months and delivering relevant and personalized offers to Amex Card Members at scale.
Insight: Unleashing Potential from Pet Parents
Our 1st party transaction data suggests that while less and less consumers are spending in the pet specialty retail category every year, those who remain are increasingly valuable for brands to retain.
Explore why driving transaction frequency among existing and high-value customers is essential in the pet category.
New from Cardlytics: Our 1st party transaction data suggests that while less and less consumers are spending in the pet specialty retail category every year, those who remain are increasingly valuable for brands to retain. Download the full insight bulletin today!
Since COVID, the Pet specialty retail category has seen impressive growth in spend every year. However, the rate of growth has significantly declined. The leading driver of this slow down is a decline in the volume of Pet shoppers - shopper volume only grew by 1.17% in 2023. There are less category shoppers overall, and less consumers defined as new pet parents.*
Despite fewer shoppers entering the category, existing pet parents are doting on their pets with non-essential purchases.
Of existing pet parents shopping the category in 2023, 9% were considered “doting pet parents” (+2pts vs. 2022) who make non-essential purchases for their pets (e.g. premium natural food). This category of shoppers spends 2x more than the average pet parent.
What does this mean for you?
Driving transaction frequency among existing and high-value customers is essential to increasing sales long-term, especially when the category competition is fierce.
Download the full insight bulletin, and let’s chat about how Cardlytics can help drive your pet loyalty efforts. Email hello@cardlytics.com to get started.