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Cardlytics to Speak at CES 2020 on How to Solve Critical Marketing Challenges with Purchase Intelligence
Executives will Present at Brand Innovators & High-Tech Retailing Events Alongside Uber, Saatva, Intuit, Facebook, & Other Top Brands
ATLANTA, GA – Dec. 31, 2019 – Cardlytics (NASDAQ: CDLX), a purchase intelligence platform that makes marketing more relevant and measurable, will present at CES (January 6 - 9 in Las Vegas, Nevada) on how brand marketers can navigate critical challenges—such as the growth of omnichannel shopping and generating lasting customer loyalty to drive revenue.
Key Cardlytics presentations include:
- High-Tech Retailing: Ross McNab, Cardlytics’ President of U.S. Advertising, will join executives from Saatva, Facebook, Johnson & Johnson Consumer Health, Meijer, and Coresight Research on Wednesday, January 8, at 12:15 p.m. PST at the Las Vegas Convention Center. While traditional retail continued to face strong headwinds in 2019, many digitally native, high-growth companies expanded by opening physical locations. The panel, From Clicks to Bricks: Online Gets Physical, discusses this growing trend, and how marketers can build their own winning omnichannel strategies to drive revenue.
- Brand Innovators Mega-Trends: Dani Cushion, Cardlytics’ Chief Marketing Officer, will moderate a Women in Marketing Leadership session with thought leaders from Uber, Intuit, Sutter Health, and Crane USA on Wednesday, January 8, at 11:35 a.m. PST at the Four Seasons Hotel Las Vegas. The panelists will share their perspectives on the most important topics in marketing today, how they build customer loyalty, and how their paths to success can help guide other women to excel as leaders.
“As customer shopping behavior evolves, marketers are relying on innovative technology solutions and data-driven insights to drive growth,” said Cardlytics’ CMO, Dani Cushion. “As the only native ad platform built within banks’ digital channels and a view into $2.8T in purchase data, Cardlytics is intimately familiar with the challenges facing brands today. We look forward to sharing purchase-based insights to help CES attendees achieve their 2020 goals.”
For more information on how to meet with Cardlytics executives at CES, visit the Cardlytics blog.
About Cardlytics
Cardlytics (NASDAQ: CDLX) uses purchase intelligence to make marketing more relevant and measurable. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco, and Visakhapatnam. Learn more at www.cardlytics.com.

Cardlytics to Help Marketers Solve Major Industry Challenges at South by Southwest, Advertising Week Europe, and Other March Events
Atlanta, GA – March 2, 2020 – Cardlytics, Inc., (NASDAQ: CDLX) is bringing key purchase insights to various industry events throughout the month of March. With a view into more than $2.8 trillion in annual spend, the company uncovers spend trends as they happen, then uses those insights to help marketers identify headroom and reach likely customers in banks’ digital channels.
The key March events include:
- Millennium Alliance Digital Marketing Transformation: Cardlytics will host a roundtable on Tuesday, March 3 at 10:50 a.m. ET at the Millennium Alliance Digital Assembly in Las Vegas. Germaine Montagne, vice president of marketing for Cardlytics, and Michael Novosel, Cardlytics’ vice president of advertising partnerships, will facilitate a discussion about the use of purchase insights to identify threats and opportunities for your brand.
- Brand Innovators at South by Southwest (SXSW): Nate Bucholz, vice president of ecommerce partnerships for Cardlytics, will host a fireside chat with Freshly’s creative director, Clifford Borress. The session is Friday, March 13 at 11:30 a.m. ET in Austin and will cover trends in e-commerce and how brands can stay relevant in a crowded marketplace.
- Advertising Week Europe: Dani Cushion, Cardlytics’ chief marketing officer, will participate in a panel discussion about the sharing economy on March 18 at 10:55 a.m. ET in London. The panelists, including leaders from Pinterest, eBay, and TRIBE, will talk about how the retail industry is responding to the growing shared economy and a world where customers own less and less.
“As our advertising platform continues to substantially grow, now to more than 130 million monthly active users, we have direct line of sight into how consumers prefer to spend their money,” said Dani Cushion, chief marketing officer for Cardlytics. “These insights are incredibly impactful in helping marketers identify headroom and tap into consumer preference. From building an omni-consumer strategy to driving loyalty and everything in between, our data-driven insights are transforming commerce for many of the top brands in the country.”
Cardlytics will also have a presence at the Restaurant Leadership Conference in Phoenix March 22 - 25 and the Shoptalk conference in Las Vegas March 22 - 25.
To schedule time to meet with Cardlytics executives throughout the month, email events@cardlytics.com.
For more information about Cardlytics and its insight-driven advertising platform built within banks’ digital channels, visit cardlytics.com.
About Cardlytics
Cardlytics (NASDAQ: CDLX) uses purchase intelligence to make marketing more relevant and measurable. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco and Visakhapatnam. Learn more at www.cardlytics.com.

Cardlytics UK Expands Financial Institutions Team with New Senior Appointment

LONDON – 19 02 2020 – Cardlytics (NASDAQ: CDLX), a purchase intelligence platform that drives loyalty and engagement through merchant-funded rewards, today announced the expansion of its UK financial services team with the appointment of Susan Sutherland as International Business Development Director.
In this role, Sutherland is responsible for leading the expansion of Cardlytics’ financial services business through new partnership development, including retail banks, building societies, and digital providers. Expanding on the success of its existing financial partnerships with Santander, Lloyds, Halifax, and Bank of Scotland, Sutherland will also be contributing to the development of new product and service initiatives from Cardlytics’ European headquarters in London.
“The way people engage with their banks is changing. As the industry, including established high street banks and innovative new entrants, embraces this evolution, Susan’s appointment comes at an important time,” said Peter Gleason, President of Cardlytics’ International Operations. “The challenge facing banks today is how to stand out amid increasing competition while driving valuable relationships with their own customers. Susan’s industry knowledge and network will be a tremendous asset as we further develop our financial services offering.”
Sutherland joins Cardlytics from Fiserv where, as EMEA Digital Banking Director, she focused on launching a Global Digital Banking offering to banks and building societies.
With more than 20 years’ experience leading operations and developing customer propositions at various FinTech and FI’s, including Fiserv/Monitise, The Royal Bank of Scotland, and Tesco Bank, Sutherland is well positioned to bring insights on digital propositions, the current market, and strategic thinking to Cardlytics and its financial services partners.
Susan Sutherland, International Business Development Director at Cardlytics, added, “How banks adapt to a landscape of unprecedented change across customer behaviour, industry competition, and regulation will be critical in this new decade. That’s exactly why Cardlytics’ unique customer-centric proposition intrigued me. Having spent most of my career in customer-focused product innovation working within FinTechs and large retail banking brands, I’m delighted to join Cardlytics to help the financial services industry adapt a new kind of customer mindset amid current disruption.”
- ENDS –
About Cardlytics
Cardlytics (NASDAQ: CDLX) uses purchase-based intelligence to make marketing more relevant and measurable. We partner with major financial institutions – including JPMorgan Chase, Bank of America, Wells Fargo, Lloyds Banking Group and Santander – to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco, and Visakhapatnam. Learn more at www.cardlytics.com.

Cardlytics Announces Timing of Its Fourth Quarter and Fiscal Year 2019 Financial Results Conference Call and Webcast
Atlanta, GA – February 18, 2020 – Cardlytics, Inc., (NASDAQ: CDLX), a purchase intelligence platform that makes marketing more relevant and measurable, today announced that its fourth quarter and fiscal year ended December 31, 2019 financial results will be released on Tuesday, March 3, 2020, after market close. The company will host a conference call and webcast at 5:00 PM (ET) / 2:00 PM (PT) to discuss the company’s financial results.
A live audio webcast of the event will be available on the Cardlytics Investor Relations website at http://ir.cardlytics.com/.
A live dial-in will be available at (866) 385-4179 (domestic) or (210) 874-7775 (international). The conference ID number is 8886276. Shortly after the conclusion of the call, a replay of this conference call will be available through 8:00 PM ET on March 10, 2020 at (855) 859-2056 (domestic) or (404) 537-3406 (international). The replay passcode is 8886276.
About Cardlytics
Cardlytics (NASDAQ: CDLX) uses purchase intelligence to make marketing more relevant and measurable. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco and Visakhapatnam. Learn more at www.cardlytics.com.

Cardlytics Announces Preliminary Fourth Quarter 2019 Financial Results
Company to Participate in an Upcoming Investor Conference
Atlanta, GA - January 13, 2020 - Cardlytics, Inc., (NASDAQ: CDLX), a purchase intelligence platform that makes marketing more relevant and measurable, today announced preliminary financial results for the fourth quarter ended December 31, 2019 in advance of participating in an upcoming investor conference.
Preliminary Results for the Fourth Quarter 2019
- Total revenue is expected to be between $68.5 million and $69.5 million.
- Total billings is expected to be between $99.0 million and $101.0 million.
A reconciliation of billings to GAAP revenue on a forward-looking basis is presented below under the heading "Reconciliation of Forecasted GAAP Revenue to Billings."
Scott Grimes, CEO & Co-Founder of Cardlytics commented: "We experienced strong growth in 2019, as illustrated by a meaningful acceleration in the back half of the year. We are pleased with the incremental budget expansions that contributed to our revenue performance in the fourth quarter, which is expected to be above our prior guidance. As our partnership with Wells Fargo continues to execute against the phased launch, we expect our FI MAU growth to continue in 2020."
The foregoing expected results are preliminary and are subject to change based on the completion of the Company’s quarter-end review process. These preliminary financial results include calculations or figures that have been prepared internally by management and have not been reviewed or audited by the Company’s auditors. The definition of FI MAUs is included below under the caption “Other Performance Metrics.”
ICR Conference
Scott Grimes, CEO & Co-Founder of Cardlytics will present at the ICR Conference today, Monday, January 13, 2020, at 3:30 p.m. Eastern Time. A live audio webcast of the event will be available on the Cardlytics Investor Relations website at http://ir.cardlytics.com/. After the event, an archive of the webcast will also be available for a limited time on the Cardlytics Investor Relations website.
About Cardlytics
Cardlytics (NASDAQ: CDLX) uses purchase intelligence to make marketing more relevant and measurable. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco and Visakhapatnam. Learn more at www.cardlytics.com.
Cautionary Language Concerning Forward-Looking Statements:
This press release contains "forward-looking statements" within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to our preliminary financial results for the fourth quarter of 2019 and our expected future growth of FI MAUs in 2020. These forward-looking statements are made as of the date they were first issued and were based on current expectations, estimates, forecasts and projections as well as the beliefs and assumptions of management. Words such as "expect," "anticipate," "should," "believe," "hope," "target," "project," "goals," "estimate," "potential," "predict," "may," "will," "might," "could," "intend," variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. Forward-looking statements are subject to a number of risks and uncertainties, many of which involve factors or circumstances that are beyond our control.
Our actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to: our financial performance, including our revenue, margins, costs, expenditures, growth rates and operating expenses, and our ability to sustain revenue growth, generate positive cash flow and become profitable; our substantial dependence on our Cardlytics Direct product; risks related to our substantial dependence on JPMorgan Chase Bank, National Association (“Chase”), Bank of America, National Association ("Bank of America") and a limited number of other financial institution (“FI”) partners; our ability to successfully implement Cardlytics Direct for Wells Fargo Bank, National Association (“Wells Fargo”) customers and maintain relationships with Chase, Wells Fargo and Bank of America; the amount and timing of budgets by marketers, which are affected by budget cycles, economic conditions and other factors; our ability to generate sufficient revenue to offset contractual commitments to FIs; our ability to attract new FI partners and maintain relationships with bank processors and digital banking providers; our ability to maintain relationships with marketers; our ability to adapt to changing market conditions, including our ability to adapt to changes in consumer habits, negotiate fee arrangements with new and existing FIs and retailers, and develop and launch new services and features, and other risks detailed in the “Risk Factors” section of our Form 10-Q filed with the Securities and Exchange Commission on November 12, 2019 and in subsequent periodic reports that we file with the Securities and Exchange Commission. Past performance is not necessarily indicative of future results.
Non-GAAP Measures and Other Performance Metrics
To supplement the financial measures presented in our press release in accordance with generally accepted accounting principles in the United States (“GAAP”), we also present billings, a non-GAAP measure of financial performance, as well as certain other performance metrics, such as FI monthly active users (“FI MAUs”).
A “non-GAAP financial measure” refers to a numerical measure of our historical or future financial performance or financial position that is included in (or excluded from) the most directly comparable measure calculated and presented in accordance with GAAP in our financial statements. We provide certain non-GAAP measures as additional information relating to our operating results as a complement to results provided in accordance with GAAP. The non-GAAP financial information presented herein should be considered in conjunction with, and not as a substitute for or superior to, the financial information presented in accordance with GAAP and should not be considered a measure of liquidity. There are significant limitations associated with the use of non-GAAP financial measures. Further, these measures may differ from the non-GAAP information, even where similarly titled, used by other companies and therefore should not be used to compare our performance to that of other companies.
We have presented billings as a non-GAAP financial measure in this press release. Billings represents the gross amount billed to marketers for advertising campaigns in order to generate revenue. Billings is reported gross of both Consumer Incentives and FI Share. Our GAAP revenue is recognized net of Consumer Incentives and gross of FI Share.
We believe the use of non-GAAP financial measures, as a supplement to GAAP measures, is useful to investors in that they eliminate items that are either not part of our core operations or do not require a cash outlay. Management uses these non-GAAP financial measures when evaluating operating performance and for internal planning and forecasting purposes. We believe that these non-GAAP financial measures help indicate underlying trends in the business, are important in comparing current results with prior period results, and are useful to investors and financial analysts in assessing operating performance.
We define FI MAUs as targetable customers or accounts of our FI partners that logged in and visited the online or mobile banking applications of, or opened an email containing our offers from, our FI partners during a monthly period. We then calculate a monthly average of these FI MAUs for the periods presented.
CARDLYTICS, INC.
RECONCILIATION OF FORECASTED GAAP REVENUE TO BILLINGS (UNAUDITED)
(Amounts in millions)
Q4 2019 Preliminary Results
Revenue
$68.5 - $69.5
Plus:
Consumer Incentives
$29.5 - $32.5
Billings
$99.0 - $101.0

Cardlytics to Present at the ICR Conference 2020
Atlanta, GA – Jan. 7, 2020 – Cardlytics, Inc., (NASDAQ: CDLX), a purchase intelligence platform that makes marketing more relevant and measurable, today announced it will present at the ICR Conference 2020 at the Grande Lakes Hotel & Resort in Orlando, Florida.
Chief Executive Officer and Co-Founder, Scott Grimes, will present on Monday, January 13 at 3:30 p.m. Eastern Time. A live audio webcast will be available on the Cardlytics Investor Relations website at http://wsw.com/webcast/icr6/cdlx/. After the event, an archive of the webcast will also be available for a limited time on the Cardlytics Investor Relations website.
About Cardlytics
Cardlytics (NASDAQ: CDLX) uses purchase intelligence to make marketing more relevant and measurable. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco, and Visakhapatnam. Learn more at www.cardlytics.com.

Cardlytics Appoints Pandora Chief Marketing Officer to Board of Directors

ATLANTA, GA – Apr. 9, 2019 – Cardlytics (NASDAQ: CDLX), a purchase intelligence platform that helps make marketing more relevant and measurable, today announced the appointment of Pandora’s Chief Marketing Officer, Aimée Lapic, to its Board of Directors.
Recognized by Forbes as one of “The World’s Most Influential CMOs” last year, Lapic is a long-time marketing industry veteran who has helped major brands drive revenue through innovative digital media strategies. Currently, as Pandora’s Chief Marketing Officer, Lapic oversees the consumer brand strategy, market positioning, and public relations and marketing communications for the Pandora brand, which is a subsidiary of Sirius XM Holdings Inc.
Prior to joining Pandora, Lapic served as the Senior Vice President/Global Chief Marketing Officer for Banana Republic, as well as the General Manager of BananaRepublic.com, where she was responsible for global P&L accountability for ecommerce and oversaw the creative and marketing teams across the $2.8 billion business. Previously, Lapic held numerous positions across Gap, Inc., including Senior Vice President and General Manager of Gap Outlet International, where she drove 20 consecutive quarters of growth. Lapic currently serves as a Marketing Advisory Board member of Ridge Ventures. She holds a B.A. in English Literature from Princeton University and an M.B.A. from Harvard Business School.
“For two decades, Aimée has been helping world-class organizations develop and execute successful brand marketing campaigns across multiple channels,” said Scott Grimes, CEO and co-founder of Cardlytics. “Her perspective will be invaluable to Cardlytics as we continue to expand our product offering and global presence to create value for our marketing clients, bank partners, and shareholders.”
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About Cardlytics
Cardlytics (NASDAQ: CDLX) uses purchase intelligence to make marketing more relevant and measurable. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco, and Visakhapatnam. Learn more at www.cardlytics.com.

Cardlytics Appoints Pinterest Veteran, Michael Akkerman, as Chief Product & Strategy Officer

ATLANTA, GA – Dec. 9, 2019 – Cardlytics (NASDAQ: CDLX), a purchase intelligence platform that makes marketing more relevant and measurable, today announced the appointment of Michael Akkerman as the company’s Chief Product and Strategy Officer.Akkerman will lead Cardlytics’ overall product strategy, including the development of a multi-year high-impact, growth-driving strategic roadmap. He will oversee the delivery of all enhancements and innovations for marketers, financial institutions, and consumers, as well as the ongoing evolution of the Cardlytics platform.“Michael’s deep understanding of the digital advertising landscape and expertise in driving the next big development in technology and marketing make him the perfect addition to Cardlytics’ executive leadership team,” said COO and Co-Founder, Lynne Laube. “By setting the strategic vision for our platform’s continued growth, we’re excited for Michael to help us realize the enormous potential of purchase intelligence.”Akkerman joins Cardlytics from Pinterest, where he served as Global Head of Strategic Partnerships and was responsible for designing and building Pinterest's robust ecosystem of third party technology partners. During his tenure at the company, Akkerman grew the Pinterest Partners program from only a handful of partners in 2015 to over 80 in 2019, and from zero revenue to fifty percent of overall global revenue within 10 months of its launch. Earlier in his career, Akkerman was the Global Vice President of Kenshoo, an enterprise digital marketing software company, where he led the global pre-sales organization and managed teams across the Americas, EMEA, and APAC.A graduate of the University of New South Wales (UNSW) with a Bachelor of Arts degree in Psychology and Advertising, Akkerman is based in Cardlytics’ New York office.About CardlyticsCardlytics (NASDAQ: CDLX) uses purchase intelligence to make marketing more relevant and measurable. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco, and Visakhapatnam. Learn more at www.cardlytics.com.