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Atlanta, GA – November 2, 2021 – Cardlytics, Inc. (NASDAQ: CDLX), a digital advertising platform, today announced financial results for the third quarter ended September 30, 2021. Supplemental information is available on the Investor Relations section of Cardlytics' website at http://ir.cardlytics.com/.

“We had a solid quarter and delivered results above our guidance,” said Lynne Laube, CEO & Co-Founder of Cardlytics. “Execution remains our primary focus, and we have the team and resources to achieve our financial goals, be a strategic partner for our banks and continue our progress on our product and technology initiatives.”

“We saw the core business strengthen through the quarter as we achieved sequential billings growth each month,” said Andy Christiansen, CFO of Cardlytics. “We remain focused on the things we can control — developing and maintaining strong relationships with all of our partners and developing a technology platform that will unlock the massive potential of our channel.”

Third Quarter 2021 Financial Results

• Revenue was $65.0 million, an increase of 41% year-over-year, compared to $46.1 million in the third quarter of 2020.
• Billings, a non-GAAP metric, was $98.4 million, an increase of 59% year-over-year, compared to $62.1 million in the third quarter of 2020.
• Gross profit was $24.5 million, an increase of 68% year-over-year, compared to $14.6 million in the third quarter of 2020.
• Adjusted contribution, a non-GAAP metric, was $31.6 million, an increase of 60% year-over-year, compared to $19.7 million in the third quarter of 2020.
• Net loss attributable to common stockholders was $(44.5) million, or $(1.35) per diluted share, based on 33.1 million weighted-average common shares outstanding, compared to a net loss attributable to common stockholders of $(15.4) million, or $(0.56) per diluted share, based on 27.3 million weighted-average common shares outstanding in the third quarter of 2020.
• Non-GAAP net loss was $(11.0) million, or $(0.33) per diluted share, based on 33.1 million weighted-average common shares outstanding, compared to a non-GAAP net loss of $(4.5) million, or $(0.16) per diluted share, based on 27.3 million weighted-average common shares outstanding in the third quarter of 2020.
• Adjusted EBITDA, a non-GAAP metric, was a loss of $(5.2) million compared to a loss of $(0.6) million in the third quarter of 2020.

Key Metrics

• Cardlytics MAUs were 170.6 million, an increase of 6%, compared to 161.6 million in the third quarter of 2020.
• Cardlytics ARPU was $0.36, an increase of 24%, compared to $0.29 in the third quarter of 2020.
• Bridg ARR was $12.7 million in the third quarter of 2021.

Definitions of MAUs, ARPU and ARR are included below under the caption “Non-GAAP Measures and Other Performance Metrics.”

Fourth Quarter 2021 Financial Expectations

Cardlytics anticipates billings, revenue, and adjusted contribution to be in the following ranges (in millions):

 Q4 2021 Guidance FY 2021 GuidanceBillings⁽¹⁾$105.0 - $120.0  $365.1 - $380.1Revenue$70.0 - $80.0  $247.1 - $257.1Adjusted contribution⁽²⁾$33.0 - $38.0  $118.6 - $123.6

• A reconciliation of billings to GAAP revenue on a forward-looking basis is presented below under the heading "Reconciliation of Forecasted GAAP Revenue to Billings."
• A reconciliation of adjusted contribution to GAAP gross profit on a forward-looking basis is not available without unreasonable efforts due to the high variability, complexity and low visibility with respect to the items excluded from this non-GAAP measure.

Earnings Teleconference Information

Cardlytics will discuss its third quarter 2021 financial results during a teleconference today, November 2, 2021, at 5:00 PM ET / 2:00 PM PT. The conference call can be accessed at (866) 385-4179 (domestic) or (210) 874-7775 (international), conference ID# 2781489. A replay of the conference call will be available through 8:00 PM ET / 5:00 PM PT on November 9, 2021 at (855) 859-2056 (domestic) or (404) 537-3406 (international). The replay passcode is 2781489. The call will also be broadcast simultaneously at http://ir.cardlytics.com/. Following the completion of the call, a recorded replay of the webcast will be available on Cardlytics’ website.

About Cardlytics

Cardlytics (NASDAQ: CDLX) is a digital advertising platform. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, we have offices in London, New York, San Francisco, Austin and Visakhapatnam. In March 2021, we acquired Dosh, a transaction-based advertising platform, and in May 2021 we acquired Bridg, a customer data platform. Learn more at www.cardlytics.com.

Rising cases of Omicron at the end of 2021 spelled a muted festive period for restaurants and pubs in the UK. Instead, diners opted for takeaways on the sofa over drinks at their local pub, meaning delivery platforms celebrated a record holiday season. 

Government guidance to limit social distancing just before ‘Mad Friday’ – the day hospitality businesses expect the biggest takings of the festive season – dented consumer confidence and left many restaurants and pubs facing a deluge of cancelled bookings and excess stock.   

Our latest spend data, based on the purchasing habits of over 22 million UK bank cards, found that  December 2021 spend at pubs and restaurants was down 18% compared to December 2019. 

This follows a year of uphill battles for the restaurant sector, which faced inflationary pressures, a skills shortage, and supply chain issues leading to a lack of many key ingredients. This cocktail of misfortune meant that spend in restaurants fell 9% overall in 2021 and is yet to return to pre-pandemic levels. 

On the other hand, consumers choosing to stay home and limit socialising signalled a stellar Christmas for delivery platforms like Just Eat, Deliveroo and Uber Eats, which saw spend up 102% since December 2019, as demand for door-to-door delivery continues to soar.  

But what does this shift in consumer behaviour mean for hospitality brands? 

Restaurants should find ways to incentivize a return to dining out 

If there’s one lesson to learn from how consumers spent in December, it is that restaurants and pubs need to build consumer confidence in dining out safely.   

It is worth remembering that there’s much to gain from driving consumers to restaurants. In May 2021, when hospitality fully reopened, we saw first-hand how much Britons love eating out. In the space of a month, from April to May 2021, restaurant spend was up 98%. 

But, without any ‘Eat Out to Help Out’ support this time around, restaurants and pubs should consider introducing their own offers and incentives. Whether it is rewarding repeat visits with sensible discounts or free add-on items to a meal, restaurants should personalise offers for their customers to build loyalty and drive spend. 

Invest in the dining experience 

From reassuring customers with Covid-19 hygiene measures, to building an enjoyable atmosphere in restaurant, enhancing the in-restaurant experience is key to reminding consumers of what they love about heading out for a meal. 

But if restaurants and pubs are to emerge from the pandemic stronger than before, they should consider expanding into home delivery (as long as they have a strong go-to-market plan rather than just jumping on the bandwagon). Even before the pandemic, delivery platforms were seeing astronomic growth, which has only intensified in the last 18 months as consumers adapted to at-home delivery as a viable option.   

Delivery continues to grow and is a dining trend that may outlast the pandemic 

Overall, takeaway platforms enjoyed healthy growth in the last year, with spend increasing by 72%. On average, consumers are also using takeaway platforms 46% more often than during the pandemic¹, showing that certain lockdown habits are here to stay.  

For those brands that want to maximise the delivery space, the challenge is how to move their loyal customers to new ordering platforms. They will need to create an omnichannel experience that offers delivery incentives to their most engaged customers. And that’s where Cardlytics can help by finding your most successful path forward. With insight into 1 out of every 4 UK transactions, Cardlytics puts purchase insights into action every day for our advertisers through banks’ digital channels. Contact us today to learn more! 

Post-holiday shopping reached new peaks in January as a flurry of gift cards descended in December. Retailers that positioned themselves well for the sales surge have been reaping its rewards, launching into 2022 with a hearty slice of the holiday shopping pie. 

COVID-19 and now, the omicron variant, continues to affect many facets of our lives, including how we shop. Discover the factors that are fueling post-holiday spend and learn how to continue capitalizing on the opportunity it provides. 

Supply chain pains push people to purchase gift cards  

Major issues in the international supply chain erupted with the arrival of the pandemic as factories closed and transportation routes were disrupted. The supply chain crisis has continued ever since, exacerbated by worker shortages and record-setting bottlenecks at American ports. Empty store shelves, out-of-stock items, and shipping delays have become much more common. To avoid these hassles during the holiday season, many Americans filled their stockings with gift cards instead of physical presents. 

Gift cards fill the gap & boost post-holiday shopping 

The popularity of giving gift cards for the holidays has been growing for years, but the trend skyrocketed in 2021 with an estimated 27% increase in gift card sales during the holiday season.  

With a blizzard of new gift cards in circulation, retailers saw increased spending in January. These gift card shoppers end up spending 40% more than the value of their gift cards (an average of $59) during their post-holiday shopping sprees. This effectively extended the traditional holiday shopping season, which no longer ends at Christmas but carries on well into the New Year. 

How Cardlytics partners can make the most of gift card trends 

The beginning of the year has historically been a slow season for marketing campaigns. But our insights show this is no longer the case. January is not the time to ramp down advertising budgets. Here’s why:  

• Retailers that do not run holiday gift card promotions miss out on 37% of annual sales volume. 
• Gift cards sales take advantage of “payment shift,” avoiding credit card fees by driving sales onto gift cards. 

For retailers that want to leverage this new holiday shopping trends, connecting with shoppers is essential—and a partnership with Cardlytics makes it easy. Our native ad platform works within banks’ digital channels, providing brands with consumer purchase data for precise, personalized targeting. Such unparalleled insight on buying behavior drives powerful marketing results, whether you want to attract new shoppers, engage your existing fans, or improve customer retention. Contact us today to learn how Cardlytics can help you meet your 2022 marketing goals. 

As the pandemic raged through 2020, apparel sales plummeted a record 77% while we all stayed home in our comfortable old clothes.  But the slump began to turn around in early 2021 as vaccines unleashed restless shoppers from quarantine. We were finally going out—and were ready to trade in those baggy sweatpants for a new look. 

4 Key Takeaways for 2021 Apparel Trends 

• Customers are coming back to retail and apparel spending is slowly returning, hitting pre-pandemic levels for the first time in April 2021. 

• Recovery is uneven, brand name stores, athleisure, and discount store subcategories performed well in 2021, increasing their share as well as spend. 

• Customers are making fewer trips to shop, but they are spending more per trip. 

• Many women (40%) are wearing a different size than they were when the pandemic started, which means that shoppers are ready for a wardrobe refresh. 

Let’s dig into some of the data and discover which shopping trends are growing fastest – and how they’re creating new opportunities for brands. 

 2021 Recap: Apparel Bounces Back 

After one of the most challenging years on record, the apparel industry saw sales begin to recover to 2019 levels as early as April 2021. This growth was primarily driven by increases in basket size. Customer counts and number of purchases still lag 2019 levels, but there are a few exceptions. 

Winners for overall spend growth in 2021 included brand name stores, discount, and athleisure apparel subcategories. All three have also increased their sales over 2019 levels: 

• Branded: +2% over 2019 
• Discount:  +7% over 2019 
• Athleisure:  +21% over 2019 

But when it comes to attracting new customers, athleisure and footwear were the stand-out performers this year: 

•  62% of athleisure customers were new 
•  69% of footwear customers were new 

Apparel Shopping Trends: Subcategory Spotlight 

What’s behind the consumer behavior that’s pushing these subcategories forward—and what does it mean for your brand? 

Athleisure: Comfort & Practicality 

It’s easy to understand why we reached for joggers and sweatshirts during the early days of the pandemic. But the athleisure trend was going strong long before lockdown. In fact, the ‘casualization’ of America is nothing new. Athletic fashions boomed through the 80s and in the early 2000s. 

This is no flash-in-the-pan fad—and our insights back this up. Athleisure did not see a sales decline in 2020, in part due to the growing popularity of on-demand workouts for exercising at home during the lockdown, which saw 21% growth in sales over the same time period in 2021 vs 2019.  

Unlike most other subcategories, athleisure spend was fueled by growth in the number of customers, purchases, and basket size: 

2021 YTD vs 2019 YTD 

• Customers: +6.4% 
• Purchases: + 12.1% 
• Basket: + 7.8% 

Discount Stores: Hungry for Deals 

After a rough year for the economy, many Americans are still tightening their belts and looking for deals—and they’re finding them at discount stores like Nordstrom Rack, Marshall’s, and TJ Maxx. Consumer spending growth in this subcategory is driven by basket size growth over previous years, despite fewer customers and purchases. 

2021 YTD vs 2019 YTD 

• Customers:  -8.7% 
• Purchases: -2.6% 
• Basket:   +5.7% 

Department Stores: Catching Up 

With sprawling footprints and sizable overhead, department stores are struggling to adapt to the online shopping era. A shrinking middle class that’s feeling the squeeze is heading to discount stores instead. While overall spend has increased since 2020, the numbers still haven’t returned to their year to date (YTD) pre-pandemic levels. 

Like most subcategories, basket size for department stores is up since 2019, but customer counts and purchases are down: 

2021 YTD vs 2019 YTD 

• Customers:  -13.7% 
• Trips:  -18.7% 
• Basket:  +11.4 

Children’s Apparel: Growing Strong 

There’s a strong overlap between people who purchase children’s apparel and those who shop in department stores, and these two subcategories share similar data trends. Children’s apparel sales have increased year-over-year but haven’t fully recovered to 2019 levels. 

Basket size shows an impressive improvement, yet customer counts and purchases are far below 2019 through the same period: 

2021 YTD vs 2019 YTD 

• Customers: -23.1% 
• Purchases: -32.8 
• Basket: +21.0% 

So, what does this mean for retailers?  

People are willing to buy more than they need to reduce the frequency of in-store visits. Brands should focus on continuing to improve their overall experience and lean into omnichannel marketing for sustained growth. 

The takeaway 

2021 ended strong with sales matching or exceeding 2019 levels, and we can expect these sales rates to continue as long as retailers are able to contend with supply chain issues. 

Partner with Cardlytics to Leverage Insight into New Spending Habits 

The state of the apparel industry is never static, but the changes over the past two years have been especially dramatic. Every shift and every new trend creates another opportunity for brands to grow, but only if they can learn how to change, too. 

Cardlytics’ offers a brand-safe, fraud-free advertising platform that allows our partners to reach real people at the right time, all while helping them save money on their purchases. Learn how we deliver guaranteed incremental return on ad spend by contacting us today!  

Atlanta, GA – December 2, 2021 – Cardlytics, Inc., (NASDAQ: CDLX), one of the largest digital advertising platforms, today announced it will present at the Raymond James 2021 Technology Investors Conference.

Chief Executive Officer and Co-Founder, Lynne Laube, and Chief Financial Officer, Andy Christiansen, will present on Monday, December 6, 2021 at 4:00 p.m. Eastern Time and it will be webcast live. The live audio webcast will be available on the Cardlytics Investor Relations website at http://ir.cardlytics.com/. After the event, an archive of the webcast will also be available for a limited time on the Cardlytics Investor Relations website.

About Cardlytics

Cardlytics (NASDAQ: CDLX) is a digital advertising platform. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, Los Angeles, San Francisco, Austin and Visakhapatnam. In March 2021, Cardlytics acquired Dosh, a transaction-based advertising platform. In May 2021, Cardlytics acquired Bridg, a customer data platform. Learn more at www.cardlytics.com.

Coined by the Harvard Business Review as the ‘sexiest job of the 21^st century, ‘data science’ still feels like a term invented only yesterday (and 'women in data science' seems even newer). And what does a data scientist do anyways? You could ask 100 professionals and get about 100 different answers.  

I thought being a data scientist meant that you needed a very specific set of skills – and a PhD – but that’s not really the case. I believed that by working as a data analyst I was missing the “science” part. Low confidence and impostor syndrome meant that I struggled to contribute to meetings. I thought others were more qualified than me and would let them take the lead on projects. This became worse when I joined a team where I was the only woman. With no one who looked or thought like me, I couldn’t feel more out of place and considered leaving the field. 

Careers in data are not a one size fits all and fixating on the long list of skills you don’t have won’t serve you well. Diversity is key to the success of an analytics team, and that doesn’t stop at gender or race. It includes diversity of thought, skills, and life experience.  

If you’re struggling to find your best fit, especially if you're a woman working in data science, then here are some tips to help put you on the right path.

Find support 

We tend to underestimate the importance of mentors, role models and advocates in our careers. All are important to find fulfillment and to progress. Mentors will bring a different perspective; they’ll help you see things for what they are and overcome challenges. Role models will show you what’s possible, what you could aspire to and potentially, how to get there. Advocates will help others see how great you are. 

I reached out to women working in the field and found a couple of amazing and inspiring mentors, like Victoria Pike, principal product manager at Sainsbury’s. She helped me understand that my differences are an asset and that I should shift my focus from my weaknesses to my strengths, and Lucy Whittemore, vice president of Retail Partnerships at Cardlytics’ UK office.  

Thanks to this group, I started finding my voice and rethinking my role. From that point, everything changed. I could finally be myself and do what I did best. 

Get to know yourself better 

Often, we go with the flow, jump from one role to another wondering where is this sexy data science career that was promised. Well, you won’t find the perfect role unless you know what that looks like for you.  

Think about your values, what you stand for and what your strengths are. How does that translate in your role and how can you make better use of your strengths? What would you ideally be doing on a daily basis? 

Find areas where you can make a difference 

For me, it’s bringing transparency to careers in data through podcasting, but also by supporting data professionals in their career development.  

What is it for you? 

In data, there is a space for everyone, and that space might not be what is written on your job description. Fortunately, data science is a constantly evolving field, offering the best opportunities to try things out so that we can craft our own path.  

If you’re interested in pursuing a career in data science, then check out the open positions at Cardlytics. 

Karen is an analytics consultant in the Cardlytics UK office.She hosts her own podcast, Women in Data, and is the co-chair of Cardlytics’ Women of Cardlytics, with the mission to create an inclusive community committed to uplifting women in technology and establishing forums to drive connection, education and collaboration within our workplace.  

It’s the most wonderful time… to shop. With the season of giving inspiring shoppers to buy more, retailers are seeing a high volume of web traffic, spikes in sales, and some of their largest profit margins. Last year, retailers saw unprecedented growth during the holiday season. What drove that growth and how can brands shape their holiday strategy this year to capitalize on these seasonal shopping trends? Using the purchase insights we receive from 1 in every 2 card swipes in the U.S., here’s what we know... 

Capture your customer ahead of the first chill 

Every year it seems like the holidays start earlier and earlier. That’s no different this year, especially with some consumers concerned about potential supply chain-related shipping delays. One major seasonal shopping trend that we see year over year is that advertisers benefit the most by engaging with consumers early in the season. Our insights show that customers who shop earlier in the fall are 10 times more likely to return compared to the natural holiday walk-in rate. Those who engage their customers early will be rewarded with loyalty later in the season.

One-stop shops reign supreme 

Last year, mass merchandisers saw the largest spend share increase, growing +3 points from 2019, suggesting shoppers consolidated their brand shopping. This was the largest increase amongst all observed categories with mass merchandisers taking share from apparel, shoes, and health/beauty. 

The ease and convenience of buying products across multiple categories at one store is perhaps exacerbated by the pandemic’s influence on social distancing, limiting time spent in stores. As we enter the second pandemic holiday season, it’s reasonable to expect that these shopping habits will continue.  

Say... Omni! 

Consistent with what we’ve seen in other analyses, the omnichannel customer is more valuable than the single channel customer. On average during last year’s holiday season, omnichannel customers spent $1,811 while in-store customers spent $810 and online only customers spent $899. 

It should come as no surprise that omnichannel marketing has really taken off. Last year, online shoppers represented 35% of total holiday spend. With consumer spending increasingly moving online, implementing an omnichannel retail strategy should be at the top of every marketer’s to-do list.  

Open for business 24/7 

Encouraged to stay home, consumers took to ‘clicks’ instead of ‘bricks’ to satisfy their holiday shopping needs in 2020. Compared to pre-Covid behaviors, online retail is up 131% showing customers have moved online and are staying there. Growth in online spend was accelerated by increases in number of purchases rather than basket size, proving the convenience of online shopping. It’s safe to say that omnichannel retail marketing must be the new normal. Consumers can make as many purchases as they want, whenever they want, even after hours. By adopting an omnichannel retail strategy, marketers are not just getting ahead of the game, they’re meeting their customers’ expectations to be able to shop when and how they want.  

Cardlytics sees $3.6T in annual consumer spend 

Because of our view into spend, Cardlytics can deliver provable return on investment in as little as 45 days. It’s time for marketers to leverage these seasonal shopping trends so that they can drive tangible revenue. Together, we can drive holiday loyalty through repeat purchases so that your brand can drive sales, increase customer loyalty, and grow market share. Contact us today to learn more!

Atlanta, GA – October 19, 2021 – Cardlytics, Inc., (NASDAQ: CDLX), a digital advertising platform, today announced that its third quarter ended September 30, 2021 financial results will be released on Tuesday, November 2, 2021, after market close. The company will host a conference call and webcast at 5:00 PM (ET) / 2:00 PM (PT) to discuss the company’s financial results.

A live audio webcast of the event will be available on the Cardlytics Investor Relations website at http://ir.cardlytics.com/.

A live dial-in will be available at (866) 385-4179 (domestic) or (210) 874-7775 (international).  The conference ID number is 2781489. Shortly after the conclusion of the call, a replay of this conference call will be available through 8:00 PM ET on November 9, 2021 at (855) 859-2056 (domestic) or (404) 537-3406 (international).  The replay passcode is 2781489.

About Cardlytics

Cardlytics (NASDAQ: CDLX) is a digital advertising platform. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, we have offices in London, New York, San Francisco, Austin, Los Angeles and Visakhapatnam. Learn more at www.cardlytics.com.

ATLANTA, GA – September 28, 2021 – Cardlytics (NASDAQ: CDLX), a digital advertising platform, today announced the appointment of Chris Suh, corporate vice president and CFO,  Cloud+ AI Group at Microsoft, to its Board of Directors and Audit Committee.

Mr. Suh is a 25-year veteran at Microsoft. He was appointed to his current position as CFO of Microsoft’s strategically important Cloud+ AI business in 2018. Prior to that, he has held a number of leadership positions throughout the organization in investor relations, sales and marketing, FP&A and internal audit. Prior to joining Microsoft, Suh began his career as a CPA at PricewaterhouseCoopers.

“Chris brings a wealth of highly relevant experience to the Cardlytics Board,” said Lynne Laube, CEO and co-founder of Cardlytics. “He deeply understands the journey we are on to scale our platform, enhance our user experience, and apply AI to enable self-service. Chris will also be a great thought partner as we expand our cloud business and move to recurring revenue pricing models.”

“All of our Directors are excited by what Chris will bring to Cardlytics. We continue to shape our Board to make sure we have the skills and experience that align with what’s most critical to drive long-term growth,” said Scott Grimes, Executive Chairman and co-founder.

About Cardlytics

Cardlytics (NASDAQ: CDLX) is a digital advertising platform. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, Los Angeles, San Francisco, Austin and Visakhapatnam. In March 2021, we acquired Dosh, a transaction-based advertising platform and in May 2021 we acquired Bridg, a customer data platform. Learn more at www.cardlytics.com.