In the News

"Marketers are on a good path. They understand the growing importance of selecting partners who are committed to consumer privacy, brand safety and verified (not to mention incremental) return on investment. The events of this week only makes those smart decisions even more pressing. It's incumbent on [adtech companies]…to provide trusted, scaled, viable alternatives to spending more in the walled gardens, giving marketers the confidence of knowing their ad spend is making real, positive, impact.” -Ross McNab, president of North America advertising at Cardlytics

The shift in the digital ecosystem for banks, brands and consumers this year, has been like no other since smartphones became a thing. Customers have demanded more digitalisation, driven by the need to be served in new ways, which has sparked innovation in banking like never before.

All-in-one card fintech Curve has enlisted Cardlytics for the launch of an in-app rewards programme.

Cardlytics, an advertising platform focused on banks, plans to acquire consumer data startup Bridg for $350 million in cash and future cash-and-stock payments that could total $100-$300 million over two years. Cardlytics plans to integrate its ad platform that reaches 163 million active users with Bridg's consumer data and digital ad network, per an announcement.

MBNA’s Smart Rewards scheme has been developed with Cardlytics, which has pioneered the use of “purchase intelligence,” using customer’s online and in-store purchases to target them with tailored advertising.

MBNA has launched a reward programme, offering credit card holders the chance to earn cashback on their spending.