In the News

Cardlytics In The News
Yahoo Finance
March 30, 2022

Crypto.com is proud to partner with Cardlytics to provide up to 10% additional rewards for Crypto.com Visa cardholders in the US

Crypto.com Visa Cards, the world's most popular and most rewarding crypto-card program, will now offer even more rewards through a new partnership with Cardlytics, a cash-back rewards platform with hundreds of brands and retail partners.

The Drum
March 15, 2022

As the advertising landscape shifts, marketers refocus on incrementality

Incrementality is changing the game for marketers everywhere by enabling greater visibility into consumer behavior and campaign performance. But making the most of incrementality requires that marketers pay greater heed to loyalty metrics, writes Cardlytics' North America president Ross McNab.

Financial Post
February 23, 2022

Ceridian Launches New Cash Back Program with Dayforce Wallet Rewards

Dayforce Wallet Rewards will automatically give users cash back when they shop at thousands of local and national retail stores across the U.S. with their Dayforce Prepaid Mastercard®. Ceridian developed Dayforce Wallet Rewards in partnership with Cardlytics, a leading digital advertising platform.

Martech Series
February 18, 2022

Cardlytics Strengthens Bank Partnerships With PNC Purchase Payback Program

FinExtra
February 18, 2022

Upgrade to offer users cash back rewards in battle for wallet share

FinExtra
February 18, 2022

Payfare launches cash back rewards programme for gig workers with Cardlytics

Research & Insights

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Go Go

Card-Linked Offers and MMM: Getting the Real Story

Measurement of marketing efforts across channels is an essential part of understanding and analyzing performance. Cardlytics is proud to work with leading Media Mix Models to help our advertisers better understand results across their media mix, including the unique value of the Cardlytics platform.
Minute Read

Insights Report: Redefining Customer Loyalty

Cardlytics has access to $4.7Tn in omni-channel annual card spend, powered by the largest financial institutions in the United States. We have sampled this rich dataset to provide a full-category view of spend that sheds insight on what it really means to be brand-loyal, and how marketers can redefine audiences to make informed, strategic decisions.
Minute Read

UK State of Loyalty Spend 2024

The State of Loyalty Spend report, based on the spending habits of over 22 million UK bank accounts, along with a poll of 2,000 UK adults conducted by Opinium assessing customer loyalty, found that - despite consumers being increasingly cost-conscious - there is still room for brand loyalty to influence spending behaviour. 
Minute Read

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