In the News

Everyone business wants to know when and why a customer might stop using their product or service, but few can figure out how. Enter Cardlytics, which uses data and predictive analytics to help its clients actually make an impact.

Transaction data is a rising signal for digital advertising, and not only when it comes to Amazon, ecommerce and loyalty card data (i.e., Nielsen Catalina). Many banks now use information about their customers’ purchases to deliver ads, thanks in large part to ad tech firm Cardlytics.

Wells Fargo has announced a new way for cardholders to earn cash back with its cards through its My Wells Fargo Deals.

The program operates similarly to Amex Offers, Chase Offers, and Bank of America’s BankAmeriDeals. Eligible debit and credit cardholders can go through their Wells Fargo account online or through the mobile app to view and activate deals from assorted merchants. According to the announcement press release from Wells Fargo, these offers are available based on a customer’s purchase history.

The Coronavirus has rocked the restaurant industry.

The onset of the virus followed by restrictions and closures has caused restaurants of all sizes to rapidly evaluate their offerings and redesign their services to meet the needs of their customers. Restaurants that are positioned well are those who recognize that the future is omni-channel, take the time to know their customers, and leverage technology and data. 

COVID-19 continues to have a major impact on consumer spending, but bright spots include physical stores and food delivery.

According to the July 2020 Cardlytics “U.S. State of Spend” report, with the start of July, in-store retail sales are now showing positive year-over-year growth. Spend at brick & mortar retailers is up 1.2% compared to the same period in 2019, following in-store sales being down 12.8% year-over-year in Q2. 

Recently elevated to CMO from her position as SVP Marketing, Jensen leads global marketing for the online restaurant-reservation service company. Prior to the coronavirus pandemic, Jensen led growth in customer acquisition on the OpenTable platform. Her current focus is helping customers regain confidence in the food service industry and embrace dining and travel again.