In the News

How leveraging purchase data can help online and in-store grocers drive additional spend.

Christmas in July? Not quite, but since a sizable portion of shoppers plan far ahead for the holidays, now is the time to begin engaging them.

We’ve identified four main types of holiday shoppers, based on data from Google and Cardlytics around timing and mind-set — two of which are historically on the lookout for holiday shopping deals early

Delivery spend is up 173% year-over-year as of July 30, according to Cardlytics' latest State of Spend Report, while 29% of consumers say they place an online order a few times a month, according to a Toast report.

Our interview guest is Dani Cushion, the CMO at Cardlytics, who catches us up on summer purchase data and their latest State of Spend report, as well as how the data suggests a continued potential flattening of the holiday sales curve with the shift of Prime Day.

While restaurant results are slowly getting better, improving to the highest new levels since February, growth in August was fairly flat. Credit card analysis firm Cardlytics put out a report exploring the August trends.

Spending returned to pre-lockdown levels in July as Britons spruced up their gardens and, by August, ventured out for a meal. Data from Cardlytics, which tracks card spending in the UK, found working from home drove a 29 per cent increase in shopping for office equipment and stationery over July 2019.