Driving a seven-figure incremental revenue lift for VistaPrint

The Challenge

VistaPrint, a global ecommerce brand, was focused on new customer acquisition, and engaged Cardlytics to pilot a cash-back offer program to support marketing acquisition strategies. Their business goal was to identify high-value targets, and drive long-term value from net new customers.

The Strategy 

Cardlytics’ full view into share of wallet across the competitive set not only helped identify new targets, but also customers at highest risk of churn. In addition to strategic targeting, Cardlytics provided regular reporting on market shifts, lifetime customer value, and competitive spending to establish a robust, informed marketing approach.

The ability to validate and analyze the campaign results has been immensely helpful to accurately measure the impact of this partnership. It allows us to monitor customer behavior post-acquisition, providing us a longer-term view on the impact of the Cardlytics campaigns.
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Joelle Hargadine, Sr Affiliate Manager, VistaPrint

The Outcome

After a successful pilot campaign in 2021, VistaPrint adopted an always-on partnership focused on all targeting strategies - acquisition, reactivation, and retention.

The partnership has delivered a 200% iROAS flight-over-flight since the initial pilot, and continues to drive efficiencies across secondary metrics. More than 20k net new customers were acquired within the last calendar agreement, and 10k lapsed customers returned to the brand.

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Learn more about how Cardlytics can help create brand loyalty, drive engagement and spend for your customers. Contact us today!