Driving sales and long-term loyalty for Men’s Wearhouse

The Challenge

Men’s Wearhouse, a prominent men’s clothing retailer, was focused on acquiring new customers to grow market share and increase revenue. In partnership with the brand’s marketing team, Cardlytics was tasked not only to drive engagement and sales amongst new prospects, but to provide valuable insight on other key areas of development for the brand.

The Strategy

Men’s Wearhouse leveraged Cardlytics’ full-wallet view of consumer spend to identify crucial audiences that were churning to competitors. Those infrequent and lapsed customers, along with net new, were targeted with cash back rewards to bring tangible sales back in-house for MWH. The addition of existing segments helped bring efficiency and scale to the campaign.

We are looking forward to growing the partnership in 2024, using the Cardlytics targeting tools, and testing new ideas that revolve around our annual strategies.

Amanda Karr, Sr Marketing Manager, Men’s Wearhouse

The Outcome

Because of their belief in the platform and investment against all target audiences (new + existing), Cardlytics was able to hit Men’s Wearhouse ROAS goals and secure longer term loyalty for the brand. With this success in mind, the partnership grew 170% YoY, and continues into its 3rd year.


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Learn more about how Cardlytics can help create brand loyalty, drive engagement and spend for your customers. Contact us today!