Cardlytics vs. Cookies: A privacy-safe solution

Brands have been implementing cookies to track website visitors, gather data that helps target ads to the right audiences, and improve customer experiences for years. Marketers also use cookies to learn what else customers view online when they aren't on their website.

But that'll all change dramatically, with Google planning to phase out the third-party cookie by 2023. Google's original announcement indicated that "users are demanding greater privacy—including transparency, choice, and control over how their data is used—and it's clear the web ecosystem needs to evolve to meet these increasing demands."

So, if your advertising strategy relies on third-party cookies, it's time to consider alternatives. That's where Cardlytics comes in. Let's start by looking at how Cardlytics works and why we're the privacy-safe solution.

Key takeaways:

• Learn more about Cardlytics and how it works
• An explanation of how Cardlytics is a privacy-safe solution
• Learn more about how Cardlytics is your answer to the deprecation of third-party cookies

How Cardlytics works

Engage customers through targeted advertising

Cardlytics allows you to engage customers through targeted advertising in a one-of-a-kind native ad platform. We integrate ads within online, mobile, and email channels at top financial institutions in the US and UK. And the best news is that our ads only reach verified adults who actively manage their money.

That's because bots don't have bank accounts. Our ads provide real value to customers with targeting based on past purchase history. They also act as the critical tipping point for purchase.

Measure campaign performance

We also close the loop with actual transaction data. Our team measures campaign performance, reporting online and in-store sales down to the penny. Best-in-class test versus control proves the incremental sales impact of our campaigns. Results can also be independently verified by Nielsen Sales Lift Measurement.

The power of Purchase Intelligence(™)

Finally, Cardlytics customers enjoy the power of Purchase Intelligence. We have a complete view of consumer spending through our partnerships with top banks, including purchases made with your competitors. This Purchase Intelligence is foundational to everything we do—our team helps brands like yours understand where, when, and how people buy.And the best part—these are real insights from over 170M real consumers. As a result, Cardlytics has visibility into one out of every two card swipes in the US, equating to more than $3.3T in consumer spending annually. Then, we analyze the data for Cardlytics customers to develop actionable insights.

How is Cardlytics the privacy-safe solution?

User privacy has always been a part of the Cardlytics DNA. Beginning our journey as a partner to financial institutions required an intense focus on protecting sensitive data and respecting usage limits as a trusted platform.

As we've grown and expanded our product offering, we've maintained that focus on user privacy. At the same time, our team has also found unique and respectful ways to bring the insights from our expansive dataset into the hands of Cardlytics customers.

We only see a consumer as an ID number and never receive their personally identifiable information (PII). That way, absolutely no PII is transferred between Cardlytics and our partners—it's all anonymous. And the good news is that Google's announcement does not impact how we measure, report, or use cookies for performance validation.

We also use only first-party purchase data from our partners to target and serve content within our native advertising platform. As a result, Cardlytics does not require third-party information to operate our platform. In addition, we don't make our audiences available on any other medium, making Cardlytics the privacy-safe solution.

Why 3rd party cookies are a privacy issue

While brands find 3rd party cookies beneficial when it comes to targeting audiences and increasing sales, there are privacy concerns. For example, because 3rd party cookies are hosted by an ad server, consumers can’t consent to them. That is a concern because they allow companies to track a consumer’s online behavior, thus enabling them to target them with specific goods or services.

The death of third-party cookies is coming. Mozilla Firefox and Apple Safari have already banned them, and Google says it'll block them on Chrome in 2023. That's why it's vital to rethink how you'll connect with consumers. To identify new and not-so-loyal customers now, Cardlytics provides a powerful solution because we identify opportunities for sales growth through Purchase Intelligence.

Our robust AI and dozens of analysts have insight into where and when customers buy online and in-store. Becoming a Cardlytics customer means you can answer crucial questions that inform business decisions. Our first-party purchase intelligence data remains reliable, actionable, and protected.Undoubtedly, working with Cardlytics can help you better reach the right audience with more relevant offers in a third-party cookie-free world. So, what are you waiting for? Contact us today for more information about becoming a Cardlytics customer and how we can help exponentially grow your sales.